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Highlights from the SEW Blog: Mar. 19, 2007

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We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

Linking Issues & Social Media

  • What Makes Good Content Great?
    Some content is good, and will contribute to a site's overall visibility in the SERPs and garner some inbound links. Great content is action-oriented, inspiring users to make a conversion.
  • Marketers Increasingly Turn to Social Networks
    In 2007, as many as 48 percent of brand marketers will deploy marketing on social networking channels, up from about 38 percent who were messaging on the channel in 2006, according to a new JupiterResearch report.
  • Want to Get Into Social Media? Get Vertical.
    Organic's Chad Stoller shares some tips for marketers interested in getting involved in social media – get vertical.

Analytics & ROI

Vertical & Specialty Search

Small Business/Big Brand SEM

  • IAB Issues Guidelines for Lead Quality
    The IAB's Lead Generation Committee has published a practical set of guidelines to assist advertisers in measuring lead quality.
  • The Webification of SMBs
    Drawing business owners online with the promise of a free and easy Web presence is the first step in getting them to become advertisers or subscribers to other online services.

In-House & Outsourcing

  • Difficult SEO Clients
    There's no such thing as the perfect SEO client, but everyone knows that some are more difficult than others.

SEM Industry Issues

  • Google to Anonymize Server Logs
    In an effort to put users at ease and eliminate some privacy concerns, Google will begin anonymizing server log data after 18-24 months.
  • Search Share of Digital Spending Slips
    According to Avenue A | Razorfish's third annual Digital Outlook Report yesterday, search spending by AARF grew 17 percent overall, but search spending as a percentage of total billings dipped slightly from 31 percent in 2005 to 28 percent in 2006.
  • The press failed to see "search" as a kind of journalism
    A new report from Journalism.org finds that the press is no longer the gatekeeper over what the public knows, and search is part of a new kind of journalism.

Searching/Search Technologies

  • Q&A With Ask.com's Gary Price
    Gary talks about his role at Ask.com, some of Ask.com's latest products, and the relationships between search engines and librarians.
  • Lenovo to Pre-Load Windows Live Toolbar
    Microsoft announced its first major distribution deal for Windows Live services, including desktop access to the Windows Live portal and a pre-loaded Windows Live toolbar on Lenovo's computers.

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.


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