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SearchDay | Measuring Success -- How Deep Do You Go?

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SEW Expert - Jason Tabeling Jason
Tabeling


Measuring Success -- How Deep Do You Go?
More SEW EXPERTS: PROFITABLE PPC SEW EXPERTS: PROFITABLE PPC
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run.
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Search Engine Watch Experts Columns

SEW Expert - Justilien Gaspard Justilien
Gaspard


Low-Hanging Fruit for Content Promotion & Links
More SEW EXPERTS: PROMOTION & LINK BUILDING SEW EXPERTS: PROMOTION & LINK BUILDING
Not getting the links you'd like? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links.
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SEW Expert - Tim Ash Tim
Ash


The Art of the Landing Page: 7 Tips For Increasing Conversions
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates.
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SEW Expert - Michael Bonfils Michael
Bonfils


Building Trust is Key to Great Global Search Marketing
More SEW EXPERTS: INTERNATIONAL SEM SEW EXPERTS: INTERNATIONAL SEM
Too often, multilingual-targeted search marketing campaigns fail miserably because they actually instill more distrust within the content of their ad copy and landing pages than they do by building enough trust to initiate a call to action.
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News from the Search Engine Watch Blog

Google Chief Economist Says Conversion Rate Doesn't Vary Much by Ad Position
Posted by Nathania Johnson Aug 21, 2009

Google's Chief Economist Dan Friedman Hal Varian and his team have conducted research on whether ad position affects conversion rate. Their conclusion is that it doesn't much. I have a feeling "much" is subjective among SEMs. Their research showed that for search results pages with 11 sponsored ads, conversion rates "only" ...
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Bing Only Search Engine in Top 5 to Gain in July 2009 (And For Two Months Straight)
Posted by Nathania Johnson Aug 21, 2009

comScore has released their search market share rankings for July 2009 and Bing continues to gain share. In June, they gained 0.4% share and last month, they gained 0.5% share. That's almost 1% since launch, which I personally find impressive. Google and Yahoo! are the losers, both losing 0.3% in share ...
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70% of Canadians Have to Search Again
Posted by Nathania Johnson Aug 21, 2009

New data from Hitwise shows that Canadians are having a hard time finding what they're looking for in search. Up to 70% of Canadian searches are dubbed "unsuccessful" meaning the searcher needs to query again. They often do better if they include the word "Canada" in it. According to Hitwise Senior ...
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Google Insights for Search Expands to 39 Languages, Adds Features
Posted by Nathania Johnson Aug 21, 2009

If you don't speak English (you're probably not reading this), but you'll be able to use Google Insights for Search if you do speak one of the 39 languages that now have access to the tool. They are: Bulgarian, Catalan, Simplified Chinese, Traditional Chinese, Croatian, Czech, Danish, Dutch, English (US, ...
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People Still Talking About Charlene Li Keynote at SES San Jose 2009
Posted by Greg Jarboe Aug 21, 2009

Almost a week later, people are still talking about the Charlene Li keynote at SES San Jose 2009. It was entitled, "How to prepare for the future of search." If you weren't there, it's difficult to give you a flavor of the discussions that were triggered by Li's comments. ...
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Search Engine Watch Forum Discussions

Adwords Not Working - Destination URL Issue Aug 19, 2009
Hi I have been running Adwords Campaigns for months now and suddenly today all my campaigns abruptly stopped running. When I mouseover on the quality score icon (in the new interface) besides the Keywords I get this message: "If your ad doesn't have a valid Destinational URL, we may be unable to ...
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Google Caffeine: What have you seen? Aug 11, 2009
I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. ...
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How to add Tweet This Icon or use Tweetmeme, etc? Aug 20, 2009
I'd like to add something like a Share on Twitter or Tweet This icon to my website that would appear on product pages since it's an ECommerce website. What type of HTML would I need to do something like that? It would have to simply be clickable text or an ...
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