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Highlights from the SEW Blog: February 18-22, 2008

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We've collected all the search marketing news from selected posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.

From the SEW blog:

Organic Search

Search Advertising

  • Google to Offer AdSense Video Units
    Google today opened up its 9-month-old pilot program to allow qualified publishers to put video ad units on their sites.
  • Google Tightens Restrictions on AdWords Display URLs
    Beginning April 1, Google will no longer make exceptions to its policy requiring advertisers to match the display URL in an AdWords ad to the landing page to which it leads.
  • Does Pay Per Click Make SEOs Lazy?
    "Most people are too lazy to spend years researching their topic, years building a brand, years building links, and years building social and customer relationships." writes Aaron Wall. "But if someone sees me ranking in the organic results, they can't just clone it unless they know SEO well, and are committed for the long haul."
  • Social Media Buzz Pocket Mining: The New Keyword Research
    Keyword research's social-climbing step sister, "Buzz Pocket Mining" is not-so-quietly becoming the 800 pound gorilla next door.

Linking Issues & Social Media

Analytics & ROI

Vertical & Specialty Search

Small Business/Big Brand SEM

  • SEO, Social Marketing & Scientology
    An anonymous group trying to spread a negative message about Scientology is behaving much like an SEO or social media marketer would when marketing a client in the search engines and social platforms.

In-House & Outsourcing

SEM Industry Issues

  • Google's Brin Calls a Microsoft-Yahoo Tie-up "Unnerving"
    Yesterday Google co-founder Sergey Brin described the Internet doomsday scenario if Microsoft wins its Yahoo takeover bid.
  • Microsoft-Yahoo Fight Heats Up
    Microsoft's unsolicited bid to acquire Yahoo is heading down an unpleasant path. This week, Microsoft is reportedly undertaking a proxy fight, sending letters directly to shareholders to garner enough support to oust Yahoo's board of directors and replace them with a merger-friendly board.

Searching/Search Technologies

More from the SEW Blog

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.


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