Netscape, Yahoo Under Fire Over Guide Listings
From The Search Engine Report
Sept. 3, 1997
Inter@ctive Week had an interesting article about Switchboard and GTE SuperPages going after Netscape and Yahoo over changes in the Netscape Guide By Yahoo.
The GTE action is most interesting. GTE is suing both companies because a prominent link to its site was dropped off the guide's Yellow Pages section in place of a map linking to regional phone companies.
GTE continues to be listed prominently on the Netscape Net Search page. Apparently, the "civil conspiracy" that Netscape and Yahoo are accused of by GTE doesn't affect this page.
Still, the actions by both companies highlight the importance that the Netscape site continues to wield over driving traffic to search-related resources.
Netscape Guide By Yahoo: Yellow Pages
Netscape Net Search Page
Yellow Pages Publishers Challenge Netscape Effort
Inter@ctive Week, Aug. 13, 1997
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!