Below, the top 10 search terms by search volume. Data provided by Hitwise.
| Top 10 U.S. Search Terms by Category, May 2010 (%) | |||
| IT and Internet | Automotive Manufacturers | ||
| Search Term | Search Volume | Search Term | Search Volume |
| paypal | 4.40 | honda | 1.49 |
| paypal.com | 1.05 | toyota | 1.42 |
| paypal login | 0.76 | ford | 1.40 |
| people search | 0.72 | nissan | 1.15 |
| reverse phone lookup | 0.56 | hyundai | 1.12 |
| find people | 0.47 | harley davidson | 1.07 |
| paypal account | 0.47 | chevrolet | 0.90 |
| www.paypal.com | 0.45 | oreilly autoparts | 0.81 |
| phone number lookup | 0.44 | honda motorcycle parts | 0.78 |
| intelius | 0.39 | mercedes benz | 0.65 |
| Movies | Social Networking and Forums | ||
| Search Term | Search Volume | Search Term | Search Volume |
| netflix | 6.38 | 10.63 | |
| netflix.com | 0.75 | facebook login | 4.74 |
| imdb | 0.72 | youtube | 4.54 |
| redbox | 0.69 | myspace | 3.69 |
| movies | 0.47 | facebook.com | 1.98 |
| fandango | 0.47 | www.facebook.com | 1.22 |
| blockbuster | 0.43 | myspace.com | 0.87 |
| netflix queue | 0.35 | youtube.com | 0.67 |
| netflix login | 0.33 | you tube | 0.58 |
| iron man 2 | 0.30 | www.myspace.com | 0.30 |
| Blogs and Personal Websites | Broadcast Media | ||
| Search Term | Search Volume | Search Term | Search Volume |
| youtube | 0.39 | cnn | 2.49 |
| 0.33 | fox news | 2.10 | |
| american idol | 0.23 | msnbc | 1.05 |
| bossip | 0.23 | cnn.com | 0.65 |
| perez hilton | 0.18 | foxnews.com | 0.63 |
| men in black iii | 0.18 | news | 0.57 |
| daily kos | 0.15 | bbc news | 0.54 |
| facebook.com | 0.14 | abc news | 0.50 |
| youtube music | 0.13 | cnn news | 0.45 |
| crystal bowersox | 0.12 | bret michaels | 0.45 |
| Shopping Rewards and Directories | Travel Destinations and Accommodations | ||
| Search Term | Search Volume | Search Term | Search Volume |
| coupons | 0.24 | hotels.com | 0.55 |
| consumer reports | 0.18 | carnival cruise | 0.33 |
| coupons.com | 0.14 | disney world | 0.30 |
| free samples | 0.09 | six flags | 0.20 |
| coke rewards | 0.09 | disneyland | 0.20 |
| free stuff | 0.09 | royal caribbean | 0.20 |
| mycokerewards | 0.08 | holiday inn | 0.19 |
| printable coupons | 0.08 | busch gardens | 0.18 |
| mycokerewards.com | 0.08 | holiday inn express | 0.17 |
| grocery coupons | 0.07 | kings island | 0.15 |
| Food and Beverage Brands and Manufacturers | Pharmaceutical and Medical Products | ||
| Search Term | Search Volume | Search Term | Search Volume |
| pizza hut | 3.99 | tylenol recall | 0.97 |
| mcdonalds | 1.71 | lexapro | 0.38 |
| dominos | 1.66 | fibromyalgia | 0.33 |
| subway | 0.88 | cymbalta | 0.33 |
| domino's pizza | 0.87 | tylenol recall 2010 | 0.30 |
| starbucks | 0.86 | cialis | 0.27 |
| burger king | 0.74 | phentermine | 0.25 |
| coke rewards | 0.53 | how to get pregnant | 0.24 |
| dunkin donuts | 0.47 | affordable dentures | 0.21 |
| pizza hut locations | 0.46 | triglycerides | 0.19 |
 | |||
Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.
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