Instant Position Forum
"When It comes to local portals - I believe that a tremendous amount of small town websites had no idea that their sites would be a tremendous value to the major search engines."
Managing Client Expectations
High Rankings Forum
"How do I diplomatically let a client know that I don't believe he/she has the necessary skills to maintain their own site? I don't make that sort of statement to be rude or condescending. In reality, it takes our staff more time to fix the mistakes than to have me implement text/code/graphics from the very beginning. So the client actually saves money."
Paid Fee to Search Engines for the Right to SEO Website
Best Practices Forums
"...paying this fee would trigger an automated filter system the site would have to go through and 'PASS' in order for the search engine to actually show the website in the results and the fact that it was helped by a SEO."
High Rankings Forum
"Some people do full rank tracking I'm sure, but I have better things to do with my time. Rankings alone do not a successful business make. ... What do I track? Two things. Sales and Conversion Ratio."
New Sites Put Into a "Sand Box" by Google
"There is a large amount of discussion on this topic given the name, 'sand boxing'. It appears that Google is holding out on new domain names for a 2 - 4 month period of time. So a new domain name might rank very well a few weeks after the site is launched, but soon after it will get bumped down in the results for a 2 - 4 month period for no apparent reason."
Which AdSense Display Brings Most Revenue
"So between Jakob and Tog's eye-tracking study, my experiment, and Google's change to boxless ads, there is strong evidence to suggest that boxless ads are the most effective. You could generalize this to say, 'format your ads so that they resemble your content.'"
Search Engine Forums Spotlight courtesy Search Engine Guide.
SearchDay Week in Review
All Music, All But Invisible
SearchDay, May. 6, 2004
The All Music Guide is one of the most comprehensive, extensively cross-linked and easy to use musical resources on the web. It's also, unfortunately, largely invisible to search engines.
More Yahoo Search Shortcuts
SearchDay, May 5, 2004
Yahoo has rolled out several new search shortcuts, continuing the trend also in play at Google and Ask Jeeves to make ready reference information even easier to find.
Search Engine Milestones for April 2004
SearchDay, May 4, 2004
Notable news and announcements from the web search world during the past month.
Search Engine Forums Spotlight
SearchDay, May 3, 2004
Links to this week's topics from search engine forums across the web: Google IPO Official - Can Google Pick and Choose? - Links from the Same IP? - Consolidating a Network Into One Megasite - Information Architecture for the Small Site - Flash Now Indexed by Google - Old School SEO vs. New School SEO
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!