Hello, everyone -
Welcome to the first issue of SearchDay, a new daily newsletter from Search Engine Watch. I'm Chris Sherman, and I'll be writing most issues, though you'll also hear Danny Sullivan's familiar voice from time to time.
By way of introduction, I've put together a short FAQ that answers common questions and gives you an idea what to expect from SearchDay.
How is SearchDay different from the Search Engine Report?
In the monthly Search Engine Report, Danny Sullivan covers the world of search engines, bringing you news, behind the scenes reports, and in-depth features on the major web search services once a month. The world of web search is large and rapidly changing, so Danny conceived SearchDay as a vehicle for informing readers of breaking news as it happens, as a companion to the detailed articles you've come to expect in the Report.
Beyond breaking news, SearchDay will also feature tips and techniques for sharpening your web searching skills, reviews of specialized search sites and tools, interviews with important people in the world of search, and a variety of additional search-related content. Every day will bring something different! Regardless of your interest in search engines, whether you are involved with searching the web or search engine optimization, SearchDay will be essential reading.
Essentially, I'm going to write about the things that capture my attention and I think are important to share with readers. SearchDay will complement the Search Engine Report, but the content will be completely different in each of the newsletters.
How is SearchDay different from the Search Engine Update?
The Search Engine Update is a twice-monthly newsletter similar to the Search Engine Report, described above. However, some articles in the Search Engine Update are longer and more in-depth, especially on search engine optimization and promotion issues. There are also some articles that only appear in the Search Engine Update. The Search Engine Update is available to those with paid Search Engine Watch memberships. Click here to learn more about the benefits of becoming a member via the URL below:
So which newsletters should I take?
We recommend taking two of them. You should take SearchDay for original content about searching better, search features and to keep up with breaking search news. You should also take either the Search Engine Report or -- better -- the Search Engine Update, in order to have access to in-depth features about search, analysis and a recap of major search development. If you don't already receive the free Search Engine Report, you can sign-up by using the form at http://searchenginewatch.com/sereport/ or sending a blank email message to [email protected]. To receive the Search Engine Update, you'll need to become a paid Search Engine Watch member, as described at: http://searchenginewatch.com/about/subscribe.html?source=SearchDay
Is SearchDay is mostly for advanced searchers?
Not at all! While I will cover advanced techniques from time to time, one of the things I work hard to do is explain complex topics in language that's easily understood by people at all levels of knowledge and skill. At the same time, I try to make sure that there's enough meaty content to satisfy advanced users.
How long will each issue be?
Since SearchDay is a daily newsletter, it will be much shorter than the Search Engine Report, with one article or feature and the day's top search-oriented headlines. The goal is to give you a "quick fix" each day, though occasionally I will write a longish, in-depth article. In these cases, I'll publish the article on the Search Engine Watch web site and just write up a brief overview in SearchDay, with a link to the full story.
Other sites have search engine headlines provided by Moreover.com What's different about the Moreover feed in SearchDay?
The folks at Moreover have provided us with extensive access to their database that goes far beyond a simple headline newsfeed. Each day, I'll be personally selecting the headlines for the newsletter from a wide range of categories that I'll be monitoring.
SearchDay will include many of the headlines you might see elsewhere, but I'll also be constantly scanning for stories that may not be specifically about search engines, but that nevertheless have important information for searchers. The headlines section of the newsletter will be unique to SearchDay and will point you to valuable information you won't easily find elsewhere.
Do you take suggestions from readers?
For the most part, I'll be using my own radar to find things to write about in SearchDay. But if you've got an interesting search site, or would like to suggest a topic that you'd like to see covered, by all means let me know about it. I can't promise that I'll take up every suggestion, but I'll certainly consider everything that you send my way.
Use the form at http://searchenginewatch.com/about/contact.html to make your suggestion.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
That's it for this maiden issue. Thanks again for subscribing, and watch for tomorrow's article, The Hidden Power of AND. This deceptively simple Boolean operator is actually a remarkable power tool for searchers, especially when you're mining for information located on the Invisible web.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!