I'm looking for speakers for the Campaign Case Studies panel at the upcoming Search Engine Strategies conference in Stockholm, on October 27-28. Here's the description of the panel:
"Come hear real life examples of how companies have marketed themselves via search engines. Presentations cover both improving traffic from free organic editorial listings and through paid listing campaigns. Learn what worked for them and make it work for you."
I'm looking for two types of case studies. I'm interested if you're based in Scandinavia and run local search marketing campaigns, or have run campaigns for companies selling products or services in Scandinavia. I'm also looking for a case study focusing on a global search marketing campaign that encompassed multiple countries and cultures.
Prospective panelists should be from a company that either does search engine marketing in house or outsources it to a search marketing firm.
If you work for a SEM firm it's OK to suggest one of your clients. But it will be the client that will do the presentation, and other than mentioning your firm, the presentation must be focused exclusively on the search marketing campaign, not on the work of the SEM firm.
If you'd like to attend the conference and share your experiences on this panel, we'll provide you with a pass to attend the full conference -- a SEK 5,225 value (E575 or $710). You'll still be responsible for your own travel and accommodation.
If you're certain you can attend the conference, please use the contact form with the subject "Stockholm Case Study" and tell me about your background and what you'd talk about. I'll be accepting suggestions through Friday, September 24.
Again, please only contact me with suggestions if you're certain you (or your client) is able to attend the conference. Thanks!
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