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SearchDay | Where's The ROI?

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Today's Top Story:

SEW Expert - Carrie Hill Carrie
Hill


Where's The ROI?
More LITTLE BIZ LITTLE BIZ
Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Even the most negative and non-Internet-savvy business owners can't argue with numbers that lead to bigger bank accounts.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Jackson


Are You Measuring SEO Success Correctly?
More AU NATURAL AU NATURAL
Ranking reports are flawed because they depend on everyone seeing the same search results, which just doesn't happen anymore. SEO success should be measured by the lift in organic search engine traffic. And to do that, you need to make sure your analytics are set up correctly.
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SEW Expert - David Szetela David
Szetela


Reading the Tea Leaves: Interpreting Keyword Reports
More PROFITABLE PPC PROFITABLE PPC
Once enough data has accumulated, it's important to run reports and take action based on the data. But what do all those numbers mean, and how should we make adjustments to improve PPC campaign performance?
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News from the Search Engine Watch Blog

Google, Yahoo Trying to Work It Out with the DOJ
Posted by Nathania Johnson Oct 14, 2008

Google and Yahoo are attempting to avoid an antitrust lawsuit by working with Department of Justice on their search advertising partnership, according to the Wall Street Journal. Details are vague, but the search engines are willing to put extra measures in place per negotiations with the DOJ in order to get ...
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Yahoo Begins Offline Advertising Campaign for Search
Posted by Nathania Johnson Oct 14, 2008

Yahoo is beginning an aggressive advertising campaign in order to get people to use it (again) for search. Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds. The Yahoo Search blog posted a radio ad on its blog. It uses the concept of searching ...
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Omniture Acquires Site Search and Merchandising Business from Mercado
Posted by Nathania Johnson Oct 14, 2008

Omniture has agreed to acquire the site search and merchandising assets of Mercado. Already a partner of Omniture, Mercado's tools were previously integrated with Omniture SiteCatalyst through Omniture Genesis. â””Omniture is the top supplier of Web analytics to the retail industry and this acquisition extends our leadership further into merchandising,â”” said ...
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Google Webmaster Central Updates Include API Settings and Crawl Error Sources
Posted by Nathania Johnson Oct 14, 2008

Google Webmaster Central has released a couple of updates: one to the API settings and one to the crawl errors feature. Here's the sparkling new things you can do with your API settings: Crawl Rate: You can request that Googlebot crawl your site slower or faster than it normally would (the details ...
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Landing Page Testing for Higher Profits - Online Workshop - October 28th - 12 P.M. EDT
Posted by Tim Ash Oct 13, 2008

Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed one on "Landing Page Testing for Higher Profits" hosted by SiteTuners.com CEO and author of Amazon's e-commerce bestseller "Landing Page Optimization: The Definitive Guide to Testing and Tuning ...
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Health Web Site Wars Continue: HealthGrades Acquires Wrong Diagnosis
Posted by Nathania Johnson Oct 14, 2008

WebMD is apparently the target of yet another merger by 2 major health web sites. Last week, Revolution Health and Everyday Health merged. This week, HealthGrades.com has announced its acquisition of WrongDiagnosis.com. Here's a Compete.com snapshot at how the 5 sites stack up against each other. It looks like Revolution and ...
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Search Engine Watch Forum Discussions

MySpace Ads - Thank goodness for AdWords!!! Oct 14, 2008
Today MySpace announced its Ad solution - MySpace Ads. Do I really need to try this? Facebook ads did not perform for me, so why would MySpace Ads? Let's face it, social networking sites just don't seem to monetize. The traffic is very low quality. What's your experience with ads ...
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Spider doesnt support cookies - 2 identical sites Oct 13, 2008
Hi, Situation #1 I am the owner of 1 site with 2 languages (english and spanish). There are no difference regarding URLS for english and spanish the only difference is by cookie. Situation #2 I created a separate site (other URL) only for english in order to get search search with unique URL's ...
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switching to a CMS Oct 13, 2008
I'm about to launch a new site and I'm not very familiar with CMS's, yet. However, I've been told, I might want to consider going with a CMS from the start, because that way I could prevent problems later on if I need to use a CMS. I probably won't ever ...
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The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

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