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SearchDay | Improve Your SEM in Time for the Holidays

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SEW Expert - Herndon Hasty Herndon
Hasty


Improve Your SEM in Time for the Holidays
More SEW EXPERTS: BIG BIZ SEW EXPERTS: BIG BIZ
While it's the beginning of ramp-up time for your holiday paid search campaigns, you're nearing the end of your opportunities for SEO improvements. But there's still time for changes to increase those free holiday visitors in November and December.
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Search Engine Watch Experts Columns

SEW Expert - Eric Enge Eric
Enge


How to Chase the Long Tail
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Publishers that understand how to leverage the existence of the long tail can reap rich awards for their efforts, but chasing it isn't easy. Can you afford not to chase it?
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SEW Expert - Erik Qualman Erik
Qualman


Will Social Media Drive a Web Without Walls?
More SEW EXPERTS: SOCIAL MEDIA MARKETING SEW EXPERTS: SOCIAL MEDIA MARKETING
The battle between walled gardens of exclusive content and open access to content is as old as the consumer Internet. Can social media help to speed that evolution toward openness?
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SEW Expert - Ron Jones Ron
Jones


Mobile Search 101, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
One of the challenges for developing and marketing on mobile devices is being discovered. There are many different ways your site will be found on a mobile device, including shopping search, image search, and video search.
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News from the Search Engine Watch Blog

Yahoo! Rolls Out New Web Search to All Users
Posted by Nathania Johnson Sep 23, 2009

Last month, Yahoo! tested a new search that featured 3 columns and updated search results. Now, they're rolling out the new web search to all users in the U.S., U.K., France, Spain, Mexico, and India. Image and video search results are being revamped as part of the update as ...
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Google Asserts That Keyword Meta Tags are NOT Used in Rankings
Posted by Nathania Johnson Sep 23, 2009

Over at the Google Webmaster Central blog, Matt Cutts is reminding people that Google doesn't use keyword meta tags to rank sites for its main web search. Keyword meta tags are used in the Google Search Appliance, but that's for enterprise search, not their main search product. Google does take information from ...
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comScore and Omniture Partner Up for Digital Audience Measurement Service
Posted by Nathania Johnson Sep 23, 2009

Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically, Omniture's Web analytics will be paired up with comScore's new Media Metrix 360 hybrid audience measurement to provide intelligence for media planning. "Since the rise of digital advertising, advertisers ...
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Google Analytics API Now Features Event Tracking, Navigation Data, and Increased Filter Length
Posted by Nathania Johnson Sep 23, 2009

The Google Analytics team has released new features for their API. They include event tracking, navigation data, and increased filter length. For event tracking you can do fancy things like: the total number of times a white paper is downloaded the length of time it takes to load a video the number of validation ...
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Search Engine Watch Forum Discussions

Google Adwords Preview Tool - Natural Results are not Geo-Targeted Sep 22, 2009
Perhaps someone could verify this. https://adwords.google.com/select/AdTargetingPreviewTool You would assume the _natural results_ would also be based on the GEO-TARGET of the location chosen to test (The ADS are). I am suspecting that the *natural results* are not based on the location of the test but are showing normal local preview ...
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Optimising websites for small businesses Sep 18, 2009
SEO is generally considered for large websites but we don't talk much about small ones for businesses such as plumbers, hairdressers etc. What is the best way to approach this in order to get some traffic and most of all to generate some business bearing in mind the budget for investment ...
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Some small and medium-sized enterprises don”t understand SEO very well Sep 21, 2009
In my opinion, the small and medium-sized enterprises should do SEO for making money, not for ranking. So, there are some principles for you. Firstly, you should know that SEO is just a method for your website”s promotion. Next, the website”s promotion is only a part for network marketing. Of ...
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