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The Search Engine Report - Number 115

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In This Issue
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+ New Correspondents, A Wedding & Our Headlines On Google
+ Upcoming Search Engine Strategies Events
+ Top Stories
+ More From The Search Engine Watch Blog
+ Daily SearchCast: Search News Via Podcast
+ Our Search Newsletters & Feeds
+ About The Newsletter

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New Correspondents, A Wedding & Our Headlines On Google
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Search Engine Watch has always had two main audiences: search marketers and searchers. We want marketers to understand how to reach an audience through search engines. Equally important, we want that audience -- the searchers -- to know how to search better and to be kept informed of great new tools and features.

Having Gary Price on board was a huge help in better serving our searcher audience, since his background was as a librarian -- you know, those human search engines that have helped people for thousands of years. Our readers know that Gary left us earlier this year. Now I'm happy to say that a librarian has rejoined the ranks of Search Engine Watch -- Phil Bradley.

Phil's background is as a librarian, and he's been blogging and speaking about search resources for years. Now he comes aboard here as our searching correspondent. He'll be posting items related to searching the web, new search engines and searching resources, all from the perspective of searchers who use these tools. Welcome, Phil!

Meanwhile, our very first correspondent Jennifer Slegg is now going double-barreled with a new title: paid search & contextual ads correspondent. Jen was previously our contextual ads correspondent, but now she's also going to post on paid search and search advertising issues in general, such as with today's great post on the coming of dayparting to Google AdWords.

If you've read about local search over the past few years, you know the name Greg Sterling. Greg was a long-time Kelsey analyst who covered the space and went out on his own last month. Greg's now going to be posting here on local search items. Welcome, Greg!

If you've read about search marketing in general, you've come across Detlev Johnson's name. Former moderator of the famed I-Search mailing list, Detlev jumped back into the world of search mailing lists by launching SearchReturn last year. Detlev's now coming aboard here to help give Barry Schwartz and I a hand on those occasions when we both need to be away, as well as continuing to fill in for me occasionally on the Daily SearchCast.

Speaking of Barry, you might recall he gained his own little slice of search history by making the first known wedding proposal via search engine last year. Yisha said yes, and the two got married last week.

Congrats from all of us at Search Engine Watch to the happy couple! If you'd like to send your best wishes, pop by our Search Engine Watch Forums thread, Rustybrick Getting Hitched This Weekend!

We also have a sort of wedding gift for Barry. He's now Search Engine Watch's chief news correspondent, rather than being simply a plain old ordinary news correspondent. Barry did ask if he could be called "Superman," which of course he is, but I didn't think the title (like Superman himself) would fly.

As a reminder, if you're trying to keep track of our SEW family, it's pretty easy. Visit the Search Engine Watch Staff page! Eventually, I'll get us all in a group photo :)

Lastly, there's now a way to get headlines from Search Engine Watch right on Google, when you are doing searches. Our Get Our Search Headlines On Google! explains this more, or just click here to subscribe.

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Upcoming Search Engine Strategies Events
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Don't miss our search marketing & networking events! There's one coming near you:

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Top Stories
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Below is a recap of major articles from our daily SearchDay newsletter and important Search Engine Watch Blog postings since the last newsletter. Want to receive these stories daily or via RSS/feed? See the Search Engine Watch Newsletters & Web Feeds page for sign-up instructions.

=== June 7, 2006 ===

Brin Suggests Google Might Reverse Chinese Censorship In The Short Term; Meanwhile, China Ramps Up Google.com Blocks - Google cofounder Sergey Brin told reporters yesterday that it's possible Google might reverse its policy of censoring on behalf of the Chinese government. That's the real news from his talk -- a possible reversal, perhaps soon -- not the admission of compromise which Google's made before. The news comes on the heels of China apparently ramping up blocks on the uncensored Google.com site. See also:

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A Real Estate Vertical Search Roundup, Part 1 - If you thought the housing market was competitive, try online real estate sites. After a couple of years of seeming stability and calm, the sector is now booming. See also:

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Presentations from the Future of Web Search, in Barcelona
When it was announced earlier this year that Dr. Ricardo Baeza-Yates would be joining Yahoo, part of the agreement involved him continuing to work with the Universitat Pompeu Fabra. An event sponsored by Yahoo and the Web Research Group of the Universitat Pompeu Fabra, the Future of Web Search took place on May 19-20, 2006, and included a large cast of presenters on a wide variety of topics. See also:

=== June 7, 2006 ===

Yahoo MyWeb Gets New Look, Easier Browsing & Viewing Features - Yahoo's given its MyWeb bookmarking service a new look and new features, making it easier than before for people to find what others are saving and sharing on the service. See also:

=== June 6, 2006 ===

Funny Example Of Why DMOZ Titles Are Bad In Search Results - Thanks to Google and the Open Directory, a candidate for governor in Alaska appears already elected. See also: MSN Allows Webmasters To Opt Out Of ODP Titles.

=== June 5, 2006 ===

Google Spreadsheets Launched - Google released a new Google Spreadsheets product on Tuesday, allowing anyone with a web browser to create and interact with spreadsheet information. See also: Google To Offer Picasa Web Albums?

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Google Testing Expandable "More Google" Links On Home Page & More - Philipp Lenssen reports that Google has been testing an expandable "More you can do with Google" link on the Google.com home page. See also:

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Kozoru Opens Public Beta Testing Of Byoms - Kozoru opens public beta testing of byoms (build your own mobile search) today -- a way to get information from your site sent to others via instant messaging.

=== June 2, 2006 ===

DOJ Asks Microsoft, AOL And Google To Keep Records - Last week during meetings with executives, Attorney General Alberto Gonzales asked several Internet companies to retain records for aiding in their prosecution efforts of terrorists and child predators. See also:

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Yahoo Video Allows Uploads & Sharing - Yahoo Video, previously offering content found only by crawling the web, now has changed to also allow uploads from content owners, similar to services that YouTube and Google Video offer. See also:

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: AdWords To Begin Crawling Landing Pages - Full Coverage Recap - SEW Live! - Expired Domains With Good Links - How Do We Fight Back Against The Google Monster? - Ask Now With Blog and Feed Search, and more.

=== June 1, 2006 ===

Ask Debuts Blog & Feed Search - Ask's new blog and feed search offers a high-quality alternative for finding information in the blogosphere, with a number of unique tools not found on competing services. See also:

=== May. 31, 2006 ===

Microsoft Patiently Waiting To Advertise - Marketwatch quotes Bill Gates discussing Google as "very much the leader" contrary to Microsoft having made previous grand statements about matching Google within 6-months far longer ago. Bill Gates announced "it's a five year battle." See also:

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Google Sitemaps: Links To You Can't Hurt You - The Google Sitemaps team note that links from bad neighborhoods do not harm a site's rankings, only links to bad neighborhoods. It has long been theorized that links from bad neighborhoods do cause ranking problems and this goes against conventional thinking. See also:

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Yahoo Issues Late May 2006 Weather Report - Yahoo announced late yesterday that they have begun an update to their Web Search index. You can expect some changes to your Yahoo rankings over the next several days, and if you want to provide feedback, they supply a new form that you can use to do so. See also: How To Contact Yahoo Search.

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Google AdsBot Now Coming To Assess Your Landing Pages, Will Impact Your AdRank - Google's rolling out a new system where ad landing pages will be automatically spidered by a new AdsBot. For Search Engine Watch members, the longer version of this article covers more on the change from my talk with Google during a visit there last week, such as how it is designed to improve relevancy and ease concerns that users (rather than advertisers) might be harmed by search arbitrage. See also:

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NetRatings: Google Tops 50 Percent Mark In US Web Searches - New stats (PDF) out from NetRatings show Google now handles half the web searches in the United States. See also:

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Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Yahoo and eBay Partner - Google Sends Out Class Action Settlement Info - Larry Page Sets Out His Vision - Opting Out Of Open Directory Listings At MSN - Say Bye-bye to Rankings and Hello to SEO Success! and more.

=== May. 25, 2006 ===

Google & Dell Partner: Google Software To Be Installed On Dell PCs - Dell will be installing Google software on "millions of Dell personal computers." That means software like Google Desktop search, the Google Toolbar, and the default search engine will be set to Google on these Dell PCs. Google is paying Dell an undisclosed amount for this partnership. See also:

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eBay & Yahoo Partner On Graphical Ads, Other Areas - Yahoo will be eBay's exclusive provider of graphical ads and Yahoo will promote eBay's PayPal to its merchants and publishers.

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U.K. Search Marketing Environment Thriving - The total market for search marketing in the U.K. grew at a blistering 100% rate in 2005, and further double-digit gains are expected for this year, according to a new report from E-consultancy.

=== May. 24, 2006 ===

The Value of Branded vs. Non-Branded Search Terms - New research suggests that branded search terms offer the highest conversion rates, but that non-branded terms, when used properly, can significantly impact the outcome of a paid search marketing campaign.

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Search Engines Using Search Ads To Promote Themselves - In the past week or so, I have been reporting on the different ways search engines use search ads to promote themselves on other search engines.

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Microsoft Talks Shopping - Last week I briefly introduced three of Microsoft's e-commerce initiatives: MSN Shopping, Windows Live Shopping, and Windows Live Product Search. This week I talked with Jim Barr, GM of Microsoft's Shopping and Marketplaces group for a little more insight. See also:

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Windows Live Local Adds Traffic and Sharing - Yesterday some people spotted Microsofts roll out of aerial photography in the UK (and Canada). That was part of a set of new enhancements to Windows Live Local that were more fully introduced this morning. See also:

=== May. 23, 2006 ===

Get Our Search Headlines On Google! - I'm on a campaign to get more people to try our new subscribed link service at Google. It's easy and free. Just click here to subscribe and you'll get headlines from us related to search at the top of Google search results pages. See also:

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Searching for Images by Similarity - Searching for pictures needn't take a thousand words. An experimental search engine helps you find images based on colors, textures or characteristics similar to a reference image.

=== May. 22, 2006 ===

Google Sends Settlement Notices In Click Fraud Class Action Case - Google has now sent out notices to advertisers advising them of their rights in the proposed settlement in a class action case over click fraud filed against Google by Lane's Gifts. Information is available on the cicksettlement.com site that Google is directing people to. That's where people will go to make a claim beginning June 19. The site also explains how to opt-out of a claim or object to the proposed settlement. See also:

=== May. 19, 2006 ===

Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Matt Cutts On Big Daddy: Major Message To SEOs - PPC Analytics Is Only Wishful Thinking - Yahoo: Where to Start with Link SEO - Microsoft's Ballmer: 5 years to catch Google, Yahoo, and more.

=== May. 18, 2006 ===

Building the Universal Library - What will it take for Google or another search engine to truly assemble a library of all of the world's information? A thought-provoking essay by Wired magazine's 'senior maverick' takes a fascinating look at the challenges.

=== May. 17, 2006 ===

Jeff Weiner Talking At Yahoo Analyst Day - Live blogging out of Yahoo's Analyst Day, with a look at remarks from Jeff Weiner, senior vice president, search and marketplace, at Yahoo. See also from the same day:

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A Closer Look at Google Notebook - Google's new Notebook tool lets you clip text, images or search results and save them in online notebooks that you can share with others. How does Google's new tool stack up against the competition?

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Flickr Goes Out Of Beta; Adds Features; Improves Design & More - Thomas Hawk has an outstanding rundown of the new features and new design features that came from Flickr after coming out of beta yesterday.

=== May. 16, 2006 ===

Learning Google's Advertising Tools - If you're new to search marketing and wanting a guide to help you get started with Google AdWords and AdSense, consider picking up a copy Google Advertising Tools.

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Citysearch: Act II - Citysearch was one of the early local search sites now making changes to reclaim its earlier stature and grow.

=== May. 12, 2006 ===

Search Engine Forums Spotlight - Dear Matt Cutts, I Want To Know About... Yahoo and Telemundo in Online Deal to Grab More Latino Internet Users - Two Emerging SEO Certification Programs - Are Meta Tags Still Necessary? - Microsoft Invests in Analytics Firm DeepMetrix, and more.

=== May. 11, 2006 ===

Google Commission Woes In Sweden, Australia - Over the past few months, Google's been trying to reduce or eliminate commission on its ad products in countries where they are offered (North America, notably, has never had them). Now there are some news reports that the plans aren't well received Down Under and in Sweden.

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What's the Buzz Behind Behavioral Advertising? - Behavioral advertising has been getting plenty of attention lately for being the next big thing since the advent of contextual advertising. Why are search marketers so excited?

=== May. 10, 2006 ===

My Big Fat Google Press Day 2006 Round-Up - A recap of products announced and coverage out of the recent Google Press Day.

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Google Co-op: Add Your Own Vertical Search To Google - Google Co-op is a way for people to create specialized search engines by tapping into the main Google index or the option for searchers to pick preferred vertical search providers to show up in Google OneBox results. Yes, health information is one of the new features -- but this is more than Google Health. This is Google making a giant and somewhat perplexing leap into mass tagging. See also: Google Destination Guides: Not Much There -- Yet.

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Google Trends: Peer Into Google's Database Of Searches - Google Trends service allows you to tap into Google's database of searches, to determine what's popular. For example, do a trends query on cars, and you can see the volume of queries over time, by city, regions, languages and so on. See also: Fun With Google Trends.

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New Google Desktop Beta Features Google Gadgets - The Inside Google Desktop blog announced the release of a new version of Google Desktop. The new version's main feature are Google Gadgets, some of the many widgets include Weather Globe, Google Calendar and many more.

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Curbing SEOs Who've Gone Wild - When it comes to optimizing your website for search engines, when is enough... enough? And why is overoptimization a problem?

=== May. 9, 2006 ===

Study: Search Marketers Wear Too Many Hats - Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research.

=== May. 8, 2006 ===

Yahoo Unveils Public Details Of "Panama" Ad System Upgrade - Yahoo's finally gone public with details about its new "Panama" ad system upgrade, which when launched later this year will bring the system up to matching what Google's long offered, though both Yahoo and Google will remain behind Microsoft's third-generation ad platform "adCenter," launched last week. Details have leaked before, but now Yahoo's doing the talking directly. The longer version of this article for Search Engine Watch members goes into more depth about where Yahoo has come from and how this system takes it to a new campaign-oriented system. It also looks at why Yahoo wants to hold off on third-generation features, for the moment, plus a little bit more explanation on some coming features.

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Yahoo Tests Livesearch On AllTheWeb; Google Patent Problem, Perhaps? - Yahoo's AllTheWeb service is sporting a new Livesearch feature. It's pretty interesting. As you type into the search box, search results automatically start appearing. And more interesting, it's similar to something Google's already sought to patent.

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Search Engines Forum Spotlight - Links to the week's topics from search engine forums across the web: Yahoo & Microsoft To Combine? - New Ask.com Commercials Starring Teoma's Founder - Amazon Ditches Google For Microsoft - Google Objects To Microsoft's IE7 Search Default - Thoughts On New Click Fraud Index & Network? and more.

=== May. 4, 2006 ===

MSN adCenter Officially Launches & Changes Name to Microsoft adCenter - While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of adCenter at Thursday's MSN Strategic Account Summit... as well as the new name change to Microsoft adCenter.

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Do You Kebberfegg? - RSS feeds offer a great way to pull in interesting, relevant informationbut finding good feeds can be a challenge. A goofy-sounding tool called Kebberfegg offers an elegant solution to that problem.

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More From The SEW Blog
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Below are posts from the Search Engine Watch Blog since the last newsletter and not mentioned above. Want to keep up on daily news from the blog? Visit the home page or subscribe to the blog feed. Note that references to "I" may becoming from any of the Search Engine Watch staff who post to the blog.

=== June 7, 2006 ===

Top 25 Search Phrases Conducted At The CIA FOIA Collection Listed - The CIA has a site that enables people to access and search CIA information such as previously released documents that were approved for release to the public....[MORE”

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AdWords Advertiser Pays $2,000 After Misleading Searchers - ComputerWorld reports that a man who was selling "ineffective antispyware" software through AdWords has paid $2,000 to settle the dispute out of court....[MORE”. See also: Belgian Company Suing Google Over Google Suggest Suggestions.

=== June 6, 2006 ===

French Lawsuit Over Google Book Search - A French publishing group becomes the third to sue Google over its book scanning program....[MORE”

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Topix Adds Free Local Classifieds - Joining the free classifieds fray, news aggregator Topix.net has added the ability to post listings on the site for housing, jobs, private party items, services, events and local shops....[MORE”

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Windows Live Mail's Active Search: Gmail-Like Contextual Ads Next To Your Mail - Just like Gmail, Microsoft will deliver ads based on what email you're reading. Unlike Gmail, there's been no privacy freakout that I've seen.

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Google Stops New Ranking Lawuit With Anti-SLAPP Threat; Previous KinderStart Suit Continues Despite This - Eric Goldman looks at how a case involving rankings on Google got dismissed before going to trial, thanks in large part to a counter-suit that Google threatened....[MORE”

=== June 2, 2006 ===

55 Ways To Have Fun With Google - Interested in playing games? Want to learn a few other trick things you can do with Google? Google Blogoscoped author Phillip Lenssen has written a book titled 55 Ways to Have Fun With Google....[MORE”

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NoFollow Changes Linking Behavior - Jeremy Zawodny posts his commentary on the NoFollow tag after finding an interesting blog entry on how the NoFollow attribute has changed linking behavior....[MORE”

=== June 1, 2006 ===

SideStep Adds Travel Guides Beta, Names SVP of Engineering - The battle of features in travel search continues with SideStep launching Travel Guides Beta. Most of the content is licensed from Frommer's with additional information courtesy of hotel partners....[MORE”

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MSN adLab Launches With a Variety of Keyword Tools - MSN first announced adLab back in January, but it has now been made available to everyone (in beta) with a wide variety of interesting keyword tools for advertisers and marketers. They have launched with 11 demos, broken down into areas Paid Search, Contextual Advertising, Behavior Targeting and Emerging Markets....[MORE”

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AdSense API Launched for Developers - Developers with 100,000+ daily page views and users contributing content will now be able to offer a "one stop shop" for their content creators to sign up for AdSense while allowing developers to integrate and optimize their AdSense ads for them....[MORE”

=== May. 31, 2006 ===

Language Specific SEO Advice - A very well written elaborate white paper explains in great detail what's involved, and most of the difficulties, with search engine rankings outside English....[MORE”

=== May. 30, 2006 ===

Calacanis Dings AOL Search - AOL's Jason Calacanis has written a forthright piece on the importance of fixing AOL search. He's examined Google, Yahoo, MSN and AOL Search, and in particular looked at the position of the first organic result, down to the number of pixels from the top and the left, together with useful screen shots....[MORE”

=== May. 29, 2006 ===

WikiMapia: Google Maps and Wikipedia Mashup - WikiMapia uses the Google Maps API and a Wiki interface. This enables users to enter or edit information with map hotspots....[MORE”

=== May. 26, 2006 ===

Google Dropping Conservative Sites? - "Is Google Dropping Conservative Sites They Disagree With?" from Jennifer Laycock at Search Engine Guide is an interesting article regarding the possibility that Google is dropping sites from their index due to their political content....[MORE”. See also: Google Removing News Sources For Hate Speech.

=== May. 25, 2006 ===

Travel Search Used By Few But Will Grow & Kayak Gets Top Honors In Review - A new report finds few use travel search engines but that declares the area set to grow. Meanwhile, an recent review gives Kayak top honors when pitted against some competitors.

=== May. 24, 2006 ===

Ask.com Shows Off More Smart Answers - Gary Price, Director of Online Information Resources at Ask.com, writes at the Ask.com Blog about some of the stock related smart answers....[MORE”. See also: Ask.com Has Sweet Europe Maps With Aerials

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Search Marketing Standard Hits The Newsstands - The new Search Marketing Standard magazine is out and has a lot of nice beginner style articles on SEM as well as some news related coverage from the industry....[MORE”

=== May. 23, 2006 ===

New Tool Scandoo Scans for Scumware in Search Results - The reports of hackers poisoning search results by optimizing landing pages that included links to viruses, spyware and other malware alarmed many people. Now a free new service called Scandoo serves as a front-end to Ask, Google, MSN Search and Yahoo, scanning results for potential nasties. See also: 5% Of Search Results Lead To "Dangerous Sites"

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New Amazon Online Reader For Digital Book Reading - Gary Price has a detailed & step-by-step write up on the new Amazon Online Reader. You can view the new look for the reader by clicking here. The new features include; search for words within the pages, scroll from page to page (looks AJAX like), and a zoom feature. More details at Gary and/or at Amazon.

=== May. 17, 2006 ===

GenieKnows Local Search - Last week Canadian-based search engine GenieKnows.com rolled out a local search beta (currently only available in the US). It offers dynamic maps, neighborhood/nearby business search and a number of sort/refine features, including by distance....[MORE”

=== May. 16, 2006 ===

Yahoo Finance Badges Pre-Beta - The folks at Yahoo Finance provided me early access to Yahoo Finance Badges. The badges enable you to post financial data, such as stock quotes, charts and news on your site...[MORE”

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New Yahoo Home Page Available - We've written before about the new home page that Yahoo's been testing. Now it's available for anyone to try....[MORE”

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Google Loses New Chef - Steve Petusevsky, one of the two head chefs Google hired last month after a much publicized 18 month hunt, has apparently left the company....[MORE”

=== May. 15, 2006 ===

Snap.com's New User Interface & Adds New Features - Snap.com has released a new user interface for its search results page....[MORE”

=== May. 11, 2006 ===

Finding European Flights On The Move - Stuck in a European airport and looking for a cheap flight while on the move? Skyscanner has got a new tool for you -- a mobile-friendly version of its site, Skyscanner Mobile.

=== May. 10, 2006 ===

Yokel Launches Local Shopping Search Engine - Yokel today announced the beta release of its local shopping search engine, which lets you find products in nearby bricks-and-mortar stores. See also Yokel Local Shopping Part II.

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Search Engine Journal Launches SEO Directory, SEOdex.com - Search Engine Journal announced the launch of a new directory they just purchased named SEOdex....[MORE”

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Yahoo En Espaqol & Telemundo.com To Merge - The Wall Street Journal reports that Yahoo En Espaqol and Telemundo.com will be merging companies....[MORE”

=== May. 9, 2006 ===

ResourceShelf Offers Real-Time Resource Engines Feature - Gary Price has launched a new feature at ResourceShelf named "ResourceShelf Real-Time." ResourceShelf Real-Time will provide links to resources, including Web resources and desktop/palm/client applications, that "offer real-time or near real-time" data and information....[MORE”

=== May. 4, 2006 ===

Microsoft's Short Hand Search "Wild Thing" & IM Link Sharing "Nocturnal" - TMCnet.com has an interesting article explaining two new projects Microsoft is working on in relation to MSN Search. The first is something named "Wild Thing" that enables short hand searching. The second is something named "Nocturnal" and this shares bookmarks and Web browsing activity with your MSN Messenger buddies....[MORE”

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Daily SearchCast: Search News Via Podcast
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Want to keep up with the latest in search news while you're on the go? Try our podcast, The Daily SearchCast. It's a 10-15 minute recap of the previous day's news. How to tune-in?

  • Subscribe to our main SEW Blog feed, and you'll receive the podcasts automatically when we alert readers to them each day.
  • Subscribe to our special podcast feed, and you'll receive an alert only about new podcasts that we've posted.
  • Tune into WebmasterRadio.FM, where we go out live at 11:30am Eastern and then repeat at 2pm Eastern. The show archive at WebmasterRadio is here.
  • Listen via our Odeo channel, where it's easy to see our past shows and hear them by using little play buttons right within your browser.
  • Listen online or subscribe for MP3 player downloads via our Yahoo Podcasts channel.
  • Listen via iTunes 4.9 or higher. Click here and you should find the show will load automatically in iTunes, if you have it installed. If not, then see further instructions here.

Here are the last two days' worth of shows:

You can find all shows from previous days listed on the Daily SearchCast home page. Just select any file to download it and listed on your computer or digital audio device.

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Our Search Newsletters & Feeds
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News each day, throughout the day, alerts of new discussion threads from our Search Engine Watch Forums and more -- we have a newsletter or feed that covers all of these. See our Search Engine Newsletters & Web Feeds for a full rundown on everything we offer, as well as special buttons to let you subscribe via news readers such as Rojo, My MSN, Bloglines, Feedster, Newsgator, Pluck and My Yahoo. Thanks to FeedBurner for providing our feed tracking and management services!

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About The Search Engine Report
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The Search Engine Report is a monthly newsletter that covers developments with search engines and changes to the Search Engine Watch web site, http://searchenginewatch.com/. You may pass this newsletter on to others, as long either part is sent in its entirety. Please note that long URLs may break into two lines in some mail readers. Cut and paste, should this occur.

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