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SearchDay | Targeting your Search Advertising for Success

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SEW Expert - Carrie Hill Carrie
Hill


Targeting your Search Advertising for Success
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Running successful search advertising campaigns can be a tricky pursuit. Anyone can do it, but being careful and educated about what you're doing is important to seeing a return on your investment.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Jackson


SEO? That Sounds Like Work
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Let there be no mistake: if you're going to do SEO properly -- unless you're willing to outsource everything to an SEO provider -- you're going to need some folks on your team to chip in.
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SEW Expert - Ron Jones Ron
Jones


Link Building Tactics 101, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Concentrate on offering something of value to the online community/industry to demonstrate why they should visit your site. Focus on the idea of reaching out to others and building quality connections that make sense.
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News from the Search Engine Watch Blog

Insights Into Linking Everyone Should Read
Posted by Frank WatsonAug 4, 2009

David Harry has once again given us some deep insights into the search algorithm and perceptions of linking that anyone in our industry should read. The topic is an important one given linking is still the foundation of all major search engines. Harry gives a detailed account of the linking intent ...
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The Few, The Proud, The Social Media-less
Posted by Frank Watson Aug 4, 2009

Apparently the Marines can protect our country, but when it comes to social media they are defenseless, as they banned use of social media - Twitter, Facebook and MySpace have been banned - effective immediately. Thanks to Cheryl Phillips for bringing this to my attention - through Twitter. As Phillips reported the ...
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FTC to Continue Investigating Google/Apple Ties
Posted by Nathania Johnson Aug 4, 2009

Google CEO Eric Schmidt stepped down from Apple's Board of Directors earlier today, but the move is not enough to call off an ongoing FTC investigation. In reaction to the news, the FTC released a statement by Bureau of Competition Director Richard Feinstein: We have been investigating the Google/Apple interlocking directorates ...
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Photo Contest Winner Featured Today on Bing
Posted by Nathania Johnson Aug 4, 2009

At the beginning of July, Bing launched a photo contest where the winner would be featured on the homepage. Bing features a new photo everyday with "hot spots" on various parts of the photograph linking to searches. The winner is Jeremy Somers' image of lightning striking the skyline of Sydney, Australia. ...
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Google Launches Billboard Campaign to Promote Apps, Steal Microsoft Customers
Posted by Nathania Johnson Aug 4, 2009

Google has purchased billboard advertising along highways in 4 major metropolitan areas. The billboards are part of the "Going Google" campaign, which encourages companies to switch from whatever applications they're currently using (eh hmmm, Microsoft) to Google Apps. Commuters in Boston, Chicago, New York and San Francisco will see a new ...
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Search Engine Watch Forum Discussions

Please help! Aug 4, 2009
Hi, I have created a heading image(the word heading as a image) and I am calling this heading image thru CSS, so there is no heading text in the source . For the crawlers I have put the same text (heading) inside the h1 tag and hide it using CSS, as you ...
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more profitable to rank in bing? Jul 30, 2009
Considering the difference in traffic for the #1 spot and the say #3 spot (and everything below) is so extreme, would it make sense to try to rank #1 in bing and compete with nobody as opposed to trying to rank #1 in Google and competing with everybody? Of course a ...
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Bid Simulator ( Aka Please jack up all of your bids) Jul 30, 2009
So I have noticed that I can now use the new bid simulator feature on a lot of my clients campaigns. In theory, this is a cool tool. However, I have seen this tool recommend for many keywords, that rank very well and with optimal campaign budgets, that I should ...
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Anyone can tell me someting about "tag" Jul 30, 2009
Now our site want to use "tag", And our site is an B2C website,so we sale electronics gadgets online, but i do not know how to do it,and i do not know what is the effect of "tag", anyone can tell me?Or could you show me serveal sites had used ...
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ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

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