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SearchDay | Click Fraud 101

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SEW Expert - Ron Jones Ron

Click Fraud 101
Thanks to increased efforts from the search engines and ad networks, click fraud is less of a problem than it once was, but it still exists. Here's how to arm yourself against this potential foe.
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Search Engine Watch Experts Columns

SEW Expert - Erik Qualman Erik

Social Media Insights from TripAdvisor CEO Steve Kaufer, Part 2
With a successful presence on Facebook and YouTube, TripAdvisor was doing social media before it was the cool thing to do. The secret? Speed Wins.
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SEW Expert - Gregg Stewart Gregg

Should Local Marketers Get Twitterpated?
The Twitter phenomenon is exploding, so is it time for local marketers to embrace Twitter? Like most new/emerging platforms, it depends on your business category.
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News from the Search Engine Watch Blog

Yahoo! Makes Web Analytics Tool Available to Search, Display Advertisers
Posted by Nathania Johnson May 5, 2009

Yahoo! has made its new web analytics tool available for free to search and display advertisers, specifically those who work with an account manager. Not only will you find the typical traffic and referral information, Yahoo! is including behavioral and demographic data in the mix. If you're interested in the tool, ...
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People Search Engine Spock Acquired by Intelius
Posted by Nathania Johnson May 5, 2009

Intelius has acquired Spock, according to Venture Beat. Intelius is a company that performs background checks. Spock is a people search engine. Spock launched in the summer of 2007. At first, Spock was open as an invitation-only beta. In August 2007, it launched to the public, with 1.5 billion people indexed. ...
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Every Twitterer Gets Search on Their Home Page
Posted by Nathania Johnson May 5, 2009

About a month ago, Twitter began testing search features on the home pages of its users. Now, they're rolling out the updated interfaces to all users. You may recall that the changes include putting a search box on the right-hand sidebar as well as offering the opportunity to save searches. ...
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AdSense and Analytics Accounts Can Now Be Linked
Posted by Nathania Johnson May 5, 2009

Google has finally allowed AdSense and Analytics accounts to be linked together. Simply log into AdSense, go to Reports > Overview, and then click on the link that says "Integrate your AdSense account with Google Analytics." Here's which reports the Google Analytics team says are available: The Top AdSense Content report - ...
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Hulu Cuts Deal with Disney
Posted by Nathania Johnson May 5, 2009

Online video site Hulu launched last year as a partnership between NBC Universal and Fox. Unlike other online video sites, Hulu isn't about video sharing - it's about internet television. Now, Disney is getting in on the deal. Disney owns ABC, so this will have three of the top four broadcast ...
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Scour Attempts to Attract Searchers with $1,000 Giveaway
Posted by Nathania Johnson May 5, 2009

Social search site Scour is holding a contest where the prize is a $1,000 giveaway each month for the next three months. For every search a person conducts on Scour, they will be entered into the contest, up to 50 entries per day. Members of Scour will also receive 1 entry ...
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New Beta AdWords Interface Available in More Languages
Posted by Nathania Johnson May 5, 2009

Google AdWords has been rolling out a beta test of their new interface in recent months. Now, more languages have been added to the beta. There are 10 in total. They are: English Spanish French German Italian Dutch Hebrew Simplified Chinese Japanese Brazilian Portuguese
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Search Engine Watch Forum Discussions

Code for a 301 redirect from a plain .html page? Apr 30, 2009
hi, I have done 301 redirects from ASP pages before but never from a good old plain .html file. i am wondering what I need to add to the page to redirect to a new location. I read on the net than I can do it from IIS, unfortunatly I am on ...
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Page rank question Apr 29, 2009
Hello, I have a question and hope to find some guidlelines here :) 2 websites; the first has more than 134,200 inlinks (using yahoo explorer )and the website has a PR of 6 or 7. On the other hand, another website has about 200 inlinks and PR of 9. Analysing ...
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Is Every SEO, SEM, PPC Professional Employed? Apr 27, 2009
I've gotten a lot of recruiters calling or emailing me with information. I've tried to reach out - Twitter, LinkedIn connects - to pass the job opportunities along, but no bites! My church recently held a job fair/job finding skills forum. Plenty of people looking for work - but no one ...
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SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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