SearchDay | SEO Tools 101
Today's search engine marketing news and opinion: SEO Tools 101; Social Media Insights from TripAdvisor CEO Steve Kaufer; Jeeves Makes a Comeback in the UK; and more.
Today’s Top Story:
 RonJones |
SEO Tools 101, Part 1 SEW EXPERTS: SEM 101Getting started in SEO can be overwhelming, but your job can be made easier with the right tools. Here’s an introduction to some of the keyword tools, site-grading tools and linking tools that will give you an edge in your search engine optimization efforts. » Full story » Print version |
Search Engine Watch Experts Columns
 ErikQualman |
Social Media Insights from TripAdvisor CEO Steve Kaufer SEW EXPERTS: SOCIAL MEDIA MARKETING TripAdvisor, with over 20 million reviews and opinions, was practicing the principles of social media long before it became the buzzword of the day. We sat down with the founder and CEO to get some insight into the company’s success. » Full story » Print version |
 MichaelBoland |
Skype Dials in to Local Search SEW EXPERTS: LOCAL & MOBILE SEARCH The online phone service will spin off as an independent company next year, giving it a greater ability to redefine itself. Local search could be one way to do this, tying Skype in with a local search engine with click-to-call functionality. » Full story » Print version |
News from the Search Engine Watch Blog
| Jeeves Makes a Comeback in the UK Posted by Nathania Johnson Apr 21, 2009 Ask.com is bringing back Jeeves, the friendly butler mascot that started it all off in 1997. Not only is the icon back, but Ask is returning to its brand Ask Jeeves in the UK as well. Jeeves also got a makeover: Remember the old Jeeves? “We know from increased retention levels, that our … » Continue reading |
| Does Google Really Listen To Its Users? Posted by Frank Watson Apr 21, 2009 Three years ago Danny Sullivan wrote two articles “25 Things I Love About Google” and “25 Things I Hate About Google”. They were both good articles, though like Matt Cutts, I do not agree with all of his points. Which ones and why are very different from Matts. But looking at … » Continue reading |
| How Local Businesses Can Add Themselves To Google City Maps Posted by Frank Watson Apr 21, 2009 Seems Google has added maps of local business locations to many of their search results and have pushed results for search results 4-10 below the fold – much to the annoyance of the companies listed there. The only way to counter this is to get your company in the listings and … » Continue reading |
| Digg Pulls Out of Exclusive Ad Contract with Microsoft Posted by Nathania Johnson Apr 21, 2009 Digg is ending its 3 year exclusive online advertising contract with Microsoft a year early, according to ClickZ. Starting in July, Digg will form its own advertising deals. Microsoft will be kept in the inventory reserve. Don’t expect there to be bad blood between the two parties. There was always an … » Continue reading |
| Google Scholar: Online Library or Plagiarist’s Dream Posted by Frank Watson Apr 21, 2009 Google Scholar – in beta since 2004 – epitomizes the problems of the internet. It provides easy access to advanced research that can be used by students – but whether it is used for citations or to plagiarize is the deeper problem. The site uses an academic approach to ranking. “Google … » Continue reading |
| ‘Family Guy’ Tops Internal Search List for Hulu Posted by Nathania Johnson Apr 21, 2009 Hitwise has compiled a list of the top internal searches at Hulu.com. The following list is the top 10 searches during the week of March 21, 2009: family guy transformers cartoon lie to me the office keeping up with the kardashians 24 battlestar galactica bones damages the simpsons In the top 100, Hitwise says 83 were television-related. 8 were Law and … » Continue reading |
| Is Porn No Longer Profitable On Google? Posted by Frank Watson Apr 21, 2009 Has Google banned porn advertising or has the adult industry just found that they cannot make money using Adwords anymore? I was doing a search for googleporn.com – a domain they happen to own – and hello.com that was once a site that contained a lot of adult material also owned … » Continue reading |
| Space Shuttle Viewing and Other Dangerously Available Information Posted by Frank Watson Apr 21, 2009 Some time ago I wrote an article about how terrorists did not need their own satellites when Google Earth and other products are available. We wonder how they know so much, when in reality with the right searches there is so much information available that makes you wonder why it … » Continue reading |
| When Will There Be A New Google Hacks Released Posted by Frank Watson Apr 21, 2009 Every couple of years Google Hacks has been updated since its first greatly received edition in 2003 and the two subsequent updates in 2004 and 2006. The last edition had many new Google products to cover. Now with even more updates and additions to Google products it is time for a … » Continue reading |
| Free Business Websites: Yahoo Dropped, Google Still Offering Posted by Frank Watson Apr 21, 2009 Doing a search of some of the older content on Search Engine Watch, I came across an article about Yahoo’s once free business websites. That offer has long been dropped and replaced with a paid offering, while Google has had free Google Page Creator which has since been moved to … » Continue reading |
| Really, Oprah? Ashton Kutcher is the ‘King’ of Twitter? REALLY? Posted by Nathania Johnson Apr 21, 2009 This week’s “race” on Twitter to see who could get to 1 million followers the quickest has gotten on my nerves. I’ve never been a big fan of the “who can get the most followers” game, but usually they’re easy to ignore. This one bugged me. I don’t mind celebrities using … » Continue reading |
Search Engine Watch Forum Discussions
| Question on working with a client Apr 16, 2009 I built a website for a client and then installed Google Analytics for him. Everything is set up under my username and email. Now he wants me to run AdWords for him; that’s great but I want him to enter his credit card so it’s charged monthly. … » Join the discussion |
| Organic v Adwords – Any recent studies re click preferences? Apr 14, 2009 The consensus regarding how many users preference organic search results over “sponsored links” is that it’s around 2/3 organic, 1/3 sponsored. I haven’t seen anything that breaks this out further, because it’s really not that simple. I know that when I’m searching for *information*, I totally ignore sponsored links. However, if … » Join the discussion |
| Do you think submit to directory is effect? Apr 20, 2009 Now i have submit my site to lots directories, and i have a question,is it effect?You know some of them need you add his link in your site,and some of them need money, if i add it free,maybe i need wait for a long time and at last it could … » Join the discussion |