Search Engine Forums Spotlight

What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:

"SEO 2.0" IS BORN!
Search Engine Watch Forums
"How will Google's new Universal Search with it's new algorithm, presentation and infrastructure effect SEO?"

Google Backlinks Culture
Webmaster World
"The problem with the backlinks culture is that it encourages primitive thinking about a website presence on the internet as well as a website ranking on search engines."

Is Google Analytics Sufficient?
High Rankings Forum
"I am about a month out from having a new site with a new company and I'd like to start looking into tracking software, but I'm questioning whether Click Tracks or Web Trends is any better than what Google Analytics already offers me."

Best Way To Move A Large Site To New Domain
Cre8asite Forums
"A large client of mine is about to move their site (10,000+ pages) from their existing domain to a different one. I'd like your advice as to how they can best achieve this with the least amount of pain."

Yahoo Pulled My Rankings - Why?
High Rankings Forum
"I recently had a listing on Yahoo in the #10 position for a certain phrase and I wanted to try and do better - so I copied the page and added it in my root directory instead of a folder - figured that would make it easier for Yahoo to find me. Well, now neither page is listed at all."

Matt Cutts Reignites Some Simmering Embers
Cre8asite Forums
"Do Matt and the rest of the gods at Google care if someone buys a perfectly relevant ad at a site, but doesn't stop it from passing PageRank?"

AdWords Advertising ROI
Search Engine Watch Forums
"I do lead generation and use AdWords conversion tracking to measure my cost/lead and thus my AdWords advertising ROI. I'd be interested in hearing how others manage their AdWords ROI."

Justifiably Duplicated Content
Webmaster World
"I have a description for each product category on my site, and on each product page, I display the appropriate category description. Am I likely doing more harm than good since that category description is being duplicated across many different pages?"

Search Headlines

We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.

• The Other Paid Search: Paid Direct Links, ClickZ
• How to Embrace Multichannel Behavior, ClickZ
• Rumour: Google to buy Feedburner, Vecosys
• Branding, SEO Implications for Google Universal Search, ClickZ
• The Old Google Search Moves to AOL, Google Operating System
• Google Universal Search means what?, SEO Scoop
• Universal Search and Other Surprises from Google's Searchology, Out of My Gord
• The Tao of Linkbait Method, Cornwall SEO
• 'New' Google: Good Idea, Poor Execution, Marketing Shift
• What Makes Techmeme Tick? Inventor Gabe Rivera Explains, Wired
• Imagine Live Search - Microsoft's Test Site Launches, Search Engine Land
• Jakob Nielsen Sounds Off About Web 2.0... Again!, Read/Write Web
• Interview with Ask's Michael Ferguson, Out of My Gord
• Taking advantage of universal search, Google Webmaster Central Blog
• New Analytics, Calendar Features, Yahoo Search Marketing Blog
• Google goes back to the future with Universal Search, Don Dodge

Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.