SEO News
Search

Average Search CPC Data by Category for December 2008

by , Comments

A look at the average CPC (define) in search by vertical in the U.S. for December 2008, compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

U.S. Average Search CPC by Category, November and December, 2008
Category CPC December ($) CPC November ($) Change (%)
Automotive 0.50 0.48 4
Dating 0.30 0.33 -9
Insurance 11.88 11.61 2
Mortgage 1.47 2.23 -34
Retail 0.51 0.49 4
Total finance 1.45 1.67 -13
Travel 0.60 0.61 -2
Source: Efficient Frontier 2009


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus