Earlier this year, it emerged that AltaVista had not refreshed any of its country-specific web page indexes for months. Now, it turns out that the main global database is also several months old.
It's a PR black eye that the service didn't need. AltaVista has been losing its audience steadily over the past year, with Google looking to be the big winner. To regain that audience, AltaVista has continued to proclaim for over a year that it is focused on search. Unfortunately, it's failing to deliver on that promise.
Back in March, AltaVista made a lot of noise about a new crawling system that was going to revisit each page in its index on a monthly basis or even sooner, if a page required it. Here we are in November, and that system doesn't seem to be working. Such a long delay doesn't promote confidence that AltaVista will get its act together.
To be fair, some parts of AltaVista's index were fresher than you could find at Google. For example, in mid-October, the listing for the CNN home page was only a few days old. This could easily be spotted by looking at the date of the listing. In contrast, Google's listing for CNN was still dating back to Sept. 13 -- though you would only know this by viewing Google's cached copy of the page.
That's more the exception that the rule, however. The vast majority of AltaVista's content out of date, which the company itself admits. There is one exception. Anyone who stumped up money over the past few weeks got their pages either included or revisited in a current fashion.
It's worth recalling that when AltaVista rolled out paid inclusion, it promised that regular spidering of "free" content would continue, albeit at a slower monthly refresh rate. That pledge has been broken.
Freshness is a key component for any crawler-based search engine, but verifying freshness can be difficult. One standard that all the crawlers should immediately implement would be to list the date that they last visited each page. Then, at a glance, any user could easily tell exactly how fresh -- or how old -- a search engine's listings are.
AltaVista also will no longer gather its own shopping search information but instead plans to outsource for this feature, in the near future.
"We have been approached by several leading shopping sites who are interested in becoming a strategic partner for us in this space," said spokesperson Kristi Kaspar.
AltaVista gained its own shopping search ability via the Compaq acquisition of Shopping.com back in January 1999. Despite outsourcing shopping search, the company does plan to continue producing its own web-wide search index.
AltaVista serving up out-of-date listings
News.com, Oct. 23, 2001
Good coverage about AltaVista's freshness problem.
CMGI restructures $220 million debt from AltaVista deal
Chicago Tribune, Oct. 31, 2001
CMGI still owes Compaq $220 million, apparently for the purchase of AltaVista. A new deal reduces this to $75 million in cash, $7 million in CMGI stock and a 49 percent stake for Compaq in CMGI's B2E Solutions.
Fired AltaVista Employee sues CMGI for $70 million
DigitalMass.com, Oct. 31, 2001
Adding to AltaVista's woes, a former employee is now suing the company and parent CMGI for more than $70 million in damages, over his termination.
AltaVista Listing Enhancements
In a new program aimed at earning revenue from web site owners, AltaVista will now allow listings to be "enhanced" with icons and other customized features. Basic details can be found here, directly from AltaVista. Chris Sherman is also planning a longer look in the SearchDay newsletter, later this week.
AltaVista pulls down the blinds on e-tail unit
Silicon.com, Oct. 8, 2001
Short details on closure of AltaVista's shopping search. AltaVista is "entirely committed" to continuing to operate a consumer-oriented search site, however.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!