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SearchDay | Post-Cyber Monday Marketing Ideas

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SEW Expert - Aaron Shear Aaron
Shear


Post-Cyber Monday Marketing Ideas
More BIG BIZ BIG BIZ
It's a good idea to put a development freeze in place from now until the end of the year, to make sure your sites are performing well and won't go down due to tinkering during the busy holiday shopping season. While you're waiting to put out any new releases, consider investing more effort into other forms of marketing that may have an indirect impact on your overall SEO coverage.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Jackson


Link Building, Circa 2008
More AU NATURAL AU NATURAL
As search engines have become more sophisticated, search engine optimization techniques have adjusted and evolved. Link generation is a key component of today's search engine results.
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SEW Expert - Ron Jones Ron
Jones


A Look Back, and a New Beginning
More SEM.EDU SEM.EDU
Ron Jones looks back at some highlights from his SEM.edu columns, and looks forward to a new column covering all aspects of SEM, search advertising, and social media from a beginner's point of view: SEM 101.
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SEW Expert - Erik Qualman Erik
Qualman


Social Community: Free Pancakes Anyone?
More BRAND EQUITY BRAND EQUITY
Human beings long for a sense of community, like a charity pancake breakfast, and this isn't lost with social media. Starbucks, Ben & Jerry's and others gave freebies on Election Day -- did it work as well as fresh pancakes?
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News from the Search Engine Watch Blog

SEMPO's Annual State of the Market Survey Open Now Open for 2008
Posted by Nathania Johnson Dec 2, 2008

It's that time of year. SEMPO (Search Engine Marketing Professional Organization) has opened their State of the Market survey to gain (and later give) insight into what SEOs and SEMs are doing with their marketing budgets and strategies. There are perks for participating, including an 8GB iPod Touch and a free ...
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Former AOL CEO Jonathan Miller Trying to Raise Funds to Buy All or Part of Yahoo
Posted by Nathania Johnson Dec 2, 2008

This is breaking news and it is literally just a headline from the Wall Street Journal at this point. Jonathan Miller, former CEO of AOL, is trying to raise funds to buy all or part of Yahoo. It was suspected that Miller would have been tapped to run things if Microsoft ...
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Dogpile.com's Search & Rescue Program Raises First $100,000 for ASPCA
Posted by Nathania Johnson Dec 2, 2008

Dogpile.com searchers have raised $100,000 for the Search & Rescue Program, a philanthropic arm that donates money to animal-related charities. The program is on its way to reaching its goal of raising $1 million for the ASPCA by the end of 2009. âï¿Â½ï¿Â½Whether people are using Dogpile.com for their online holiday ...
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Google Buys Digital Historical Newspaper Archives from PaperofRecord.com
Posted by Nathania Johnson Dec 2, 2008

Google has completed the purchase of 20 million digitized historical newspaper pages from PaperofRecord.com. The two have had an agreement for two years and has now concluded in a sale that was voted on by shareholders of PaperofRecord's parent company, Cold North Wind, Inc. This should be quite an asset to ...
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Live Search Offers Instant Cashback, Responds to Black Friday Glitch
Posted by Nathania Johnson Dec 2, 2008

After a Black Friday blackout, Live Search is responding to the glitch and also offering a new update: Instant Cashback. Cashback was down for about three hours last Friday and Live Search explained why with the following three reasons: A significant spike in traffic caused the system to go down for several ...
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Pownce To Fold, Founders Join Six Apart
Posted by Frank Watson Dec 2, 2008

The founders of Pownce announced they are closing their social networking platform and joining Six Apart - the creators of Movable Type, TypePad and Vox, the company blog announced today. Co-founder Leah Culver stated in the blog, "Weâï¿Â½ï¿Â½re bittersweet about shutting down the service but we believe weâï¿Â½ï¿Â½ll come back with ...
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Search Engine Watch Forum Discussions

Google Testing Sponsored Links On Image Search Nov 28, 2008
Now we're seeing Google testing a full line of 3 Sponsored Links results on top of the Image Search results for most search queries. We've got screenshots and details at: http://www.accuracast.com/search-daily-news/ppc-7471/sponsored-links-on-google-image-search-results/ Anyone else seeing this?
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Bounce Rate Nov 27, 2008
Hi I have several questions about bounce rate that I am hoping you may be able to help me with. Should bounce percent be at a page level or site level?If at a site level is it single page visits/ total visits.Or should i report at page level ? I am ...
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Using New Keyword Tool? Dec 2, 2008
I have just started working with the new keyword suggestion tool Google launched last month... was wondering if anyone else has any insights... gives some price and volume info...
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SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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