AT&T Reaches Out To Search Engines
From The Search Engine Report
June 3, 1998
Expect to see Excite Online, Lycos Online and Infoseek Online all offered in the coming months. AT&T cut three-year deals with the services in early May.
AT&T is to receive some prominent placement of its telecommunications products, in particular through a "Personal Communications Center" at each of the services. Products such as calling cards and calling plans will be promoted.
The company also cut a deal with Yahoo in May to be prominently positioned throughout the service.
Turning Users Into Members
The Search Engine Report, Feb. 3 1998
Discusses advantages search engines may gain by acquiring paid "members" via branded access services as opposed to users who come to their sites from elsewhere.
AT&T broadens Net strategy
News.com, May 8, 1998
http://www.news.com/News/Item/0,4,21944,00.html
Story emphasizes more what AT&T gets out of the deals, rather than the search services.
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