From The Search Engine Report
June 3, 1998
Expect to see Excite Online, Lycos Online and Infoseek Online all offered in the coming months. AT&T cut three-year deals with the services in early May.
AT&T is to receive some prominent placement of its telecommunications products, in particular through a "Personal Communications Center" at each of the services. Products such as calling cards and calling plans will be promoted.
The company also cut a deal with Yahoo in May to be prominently positioned throughout the service.
Turning Users Into Members
The Search Engine Report, Feb. 3 1998
Discusses advantages search engines may gain by acquiring paid "members" via branded access services as opposed to users who come to their sites from elsewhere.
AT&T broadens Net strategy
News.com, May 8, 1998
Story emphasizes more what AT&T gets out of the deals, rather than the search services.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!