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Advertising Placements by Industry and Top Sponsored Links, June 2008

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Display ad impressions broken out by industry and sponsored link impressions by the companies placing the ads. Data are provided by Nielsen Online. From June 2008 and going forward Nielsen Online is unable to provide an industry breakout of ad impressions by type.

The industry breakdown of ad placements and unit types and top 25 companies placing sponsored links. The data are provided by Nielsen Online.

Advertising Breakdown by Industry, June 2008
Industry Total Impressions, June 2008 (M) Change From Previous Month (%)
Automotive 7,620.7 -16
Business-to-business 3,066.0 -8
Consumer goods 10,579.8 -8
Entertainment 11,501.1 2
Financial services 44,189.8 -12
Hardware and electronics 4,585.6 30
Health 3,659.5 -29
Public services 7,937.6 -2
Retail goods and services 20,985.3 -30
Software 6,324.1 94
Telecommunications 31,447.6 20
Travel 7,408.1 -13
Web media 43,585.0 -31
Total impressions 202,889.3 -13
Source: Nielsen Online, 2008

Top 20 Companies by Sponsored Link Impressions, June 2008
Company Sponsored Link Impressions, June 2008 (M)
True 1,300.3
Regent University 1,126.9
Wu-Yi Source 1,078.7
eBay 986.3
Internet Made Simple 890.8
InterActiveCorp 699.4
driverTV 599.1
Yahoo 537.3
Pickamortgage 530.7
Sundance Channel 523.9
Zencon Technologies LLC 416.9
Dun & Bradstreet Inc. 413.4
Institute of International Education 395.2
Esurance 373.4
NexTag Inc. 361.6
Smarter.com 343.0
Amazon.com 340.4
Target Corp. 338.7
Bertelsmann AG 319.2
Microsoft 311.1
Source: Nielsen Online, 2008


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