O'Reilly In Off-Topic Link Selling Debate
Search Engine Watch Forums
"The problem with search engines is that they are topic and page-centric, but marketers are audience-centric. At the end of the day, it's the audience that truly matters."
Deciphering Matt Cutts
High Rankings Forum
"For some (important) sites... if they find a URL with something that looks like a session ID variable, they might try fetching the URL without that variable, to see if they get the same content, and can safely surf the site without that variable."
Google Talk Instant Messaging
Webmaster World
"It seems to me that Google are battling for desktop space here. The internet is getting ever closer to the desktop, and the desktop is where you need your ads."
Google Launches Enhanced Desktop Software
Webmaster World
"Google Inc. unveils a computer and Web search tool on Monday using self-updating navigation and personal information software that puts it in more direct competition with Yahoo, Microsoft and AOL."
Where Did They Go And Why?
High Rankings Forum
"When I see that a directory is an ODP [Open Directory Project” clone, of course I don't submit to it, but if they seeded the directory with ODP data and then started adding new material on their own, I've never considered that a problem."
Code Without Messing Up Impressions?
Search Engine Watch Forums
"What some people do for dev work is place an image the same size as the ad unit as a placeholder, then swap out the placeholder for the AdSense code at the end."
MSN Search Toolbar Anyone?
Cre8asite Forums
"We've heard enough debate about installing/not installing the Google Toolbar. What about the MSN one. Has anyone given it a go. How did you find it?"
Strategies for Taking Advantage of New AdWords System
Webmaster World
"With every new AdWords change, there are always new strategies that evolve to take advantage of the system changes. This thread is specifically for strategies for the new min cpc [cost per click” system..."
Registering Domains To Avoid The Sandbox
High Rankings Forum
"...my company is considering purchasing a number of generic domain names (about 50!) eg. 'ourbusiness1', 'ourbusiness2', etc. The idea is that we then put up a simple holding page so that when we get a new client they can have one of these domains."
Search Engine Forums Spotlight courtesy Search Engine Guide.
Search Headlines
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.
