SearchDay | Can Social Media Be Measured?

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Liana Evans

Can Social Media Be Measured? SEW EXPERTS: SOCIAL MEDIA MARKETING There's a lot of debate around whether social media marketing can be measured. There's also a cauldron of bubbling issues around exactly what companies should measure when it comes to social media marketing. » Full story » Print version

Ron Jones

Google Analytics 101, Part 2 SEW EXPERTS: SEM 101 Besides tracking visitors to your site from other web sites, Google Analytics can also help you measure social media traffic, phone conversions, and AdWords traffic. » Full story » Print version

Chris Boggs

Common SEO Problems of E-commerce Sites SEW EXPERTS: SEM CROSSFIRE All sites must address technical infrastructure, content and linking strategies. For large e-commerce sites, some problems in these areas are magnified due to the size and complexity of their sites. » Full story » Print version

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