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SearchDay | Social Media: Fad or Revolution?

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SEW Expert - Erik Qualman Erik

Social Media: Fad or Revolution?
Is social media a fad or the biggest shift since the Industrial Revolution? Welcome to the Social Media Revolution.
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Search Engine Watch Experts Columns

SEW Expert - Frank Watson Frank

Rupert: Pass the Media Giant on to Younger Minds
Murdoch is the stuff of legends in the newspaper and traditional media arena. But Murdoch needs to step aside for younger minds to guide News Corp. into the next stage of the electronic age.
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SEW Expert - Ron Jones Ron

Developing a Social Media Strategy 101, Part 1
Many businesses want to integrate social media into their marketing mix, but aren't sure where to start. Using social media correctly helps companies engage audiences in new ways, be more personable, develop new connections, and maintain the ones they have.
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News from the Search Engine Watch Blog

Publicis to Buy Razorfish from Microsoft
Posted by Kevin Newcomb Aug 10, 2009

Microsoft unloaded a potential conflict of interest today when it agreed to sell Razorfish to Publicis for $530 million. Microsoft had picked up Razorfish (then known as Avenue A | Razorfish) as part of its 2007 acquisition of aQuantive. That put Microsoft in a position where it was selling ads to ...
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Microsoft adCenter Addresses Accusations of Illegal Pharmacy Advertisements
Posted by Nathania Johnson Aug 10, 2009

Earlier this week, a report from and KnujOn stated that 89.7% of Bing's ads for online pharamacies were from illegally operating pharmacies. Microsoft's adCenter has responded by saying the report is true, but the number of violations is substantially lower. adCenter uses to verify pharmacy advertisers. is a ...
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CitySquares Incorporates Facebook Connect
Posted by Nathania Johnson Aug 10, 2009

Fast-growing local search engine CitySquares has incorporated Facebook Connect. Now, you can use your Facebook account to sign into the site. When you do, you can invite Facebook friends to CitySquares and control which information from Facebook you want visible on the local site (name, hometown, birthday, etc.) The CitySquares teams plans ...
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Yahoo! Shopping Launches Deals Site
Posted by Nathania Johnson Aug 10, 2009

Yahoo! Shopping has launched a new site featuring deals and online coupons from around the web. It's called....wait for it....Yahoo! Deals. Find it at Online couponing has been on the rise for awhile, but the momentum increased when the economy went south. A Yahoo! survey shows that 43% of participants ...
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Bing Adds UFC Fighters to Instant Answers
Posted by Nathania Johnson Aug 10, 2009

If you're into UFC (Ultimate Fighting Championship), then you have a new way to get quick info on the mixed martial arts organization. Bing has added UFC athlete information to its Instant Answers feature. Simply type the athlete name into the Bing search box and you'll get the Instant Answer: This update ...
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AdGooroo Adds Three New Features to Search Marketing Tool
Posted by Nathania Johnson Aug 10, 2009

AdGooroo announced today at SES San Jose that they've added three new features to their search marketing tool, SEM Insight. One of the features is called Budget Analyzer and it helps track what competitors are spending on paid search impressions, clicks, click-thru rates (CTR) as well as their total spend. "With ...
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Acquisio Acquires Landing Page Maker Emovendo
Posted by Nathania Johnson Aug 10, 2009

Acquisio, a provider of paid search management software, has announced the acquisition of landing page maker Emovendo. The acquisition includes Emovendo's flagship product PageVester, a landing page application. "We're thrilled to announce the latest addition to our offering. This is an important milestone. Our customers will soon be able to gain ...
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Marin Software Adds Features, Experiences Client Growth in Tough Economy
Posted by Nathania Johnson Aug 10, 2009

Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. The new additions employ advanced ROI-based campaign management features to help search marketers move beyond a singular focus on bid management. "Today's search market place is highly dynamic with growing competition, the ever-present need ...
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Search Engine Watch Forum Discussions

Submitting to directories before optimized? Aug 10, 2009
My new site is up and running. My item landing pages use the sku info to automatically fill in the metas. However, I have to go through and manually complete the meta's for about 6,000 category levels. I am about 1/2 through this process. Can I go ahead and submit ...
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how does bing/yahoo deal affect your seo Aug 8, 2009
We need some feedback and comments for our views here - www.
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crawlers are very much irregular Aug 7, 2009
Hi I have a website and the home page of it is crawled by crawlers daily but on my services page the crawlers are very much irregular, although I am very much regular with my link building activity. Please help Thanks in advance!
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RushmoreDrive shuts down Aug 7, 2009, an Ask spinoff aimed at black people, gave it up a few weeks ago and shut down. Lesson learned: do not create a search engine with a 7-second load time for each view of the home page.
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SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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