SEO News
Search

Average Search CPC Data by Category for March 2008

author-default
by , Comments

A look at the average cost-per-click in search by vertical in the U.S. for March 2008 compared to the prior month. Data and research are provided by Efficient Frontier. "Total finance" includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

Average Search CPC by Category, February and March 2008
Category CPC March ($) CPC February ($) Change (%)
Total finance 2.65 2.43 9
Credit 3.30 2.65 25
Mortgage 2.32 2.05 13
Auto finance 1.57 1.47 7
Insurance 8.88 7.87 13
Travel 0.76 0.72 6
Automotive 0.50 0.50 0
Retail 0.39 0.37 5
Dating 0.38 0.37 4
Source: Efficient Frontier 2008


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus