IndustrySearchDay | Baidu — A Sleeping Giant Awakens

SearchDay | Baidu -- A Sleeping Giant Awakens

Today's search engine marketing news and opinion: Baidu -- A Sleeping Giant Awakens; Your Baby Is Ugly; Google Updates Webmaster Tools; and more.

Today’s Top Story:

SEW Expert - Michael Bonfils Michael
Bonfils

Baidu — A Sleeping Giant Awakens
More SEW EXPERTS: INTERNATIONAL SEM SEW EXPERTS: INTERNATIONAL SEM
Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance.
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Search Engine Watch Experts Columns

SEW Expert - Tim Ash Tim
Ash

Your Baby Is Ugly
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
After launching a landing page optimization project, you inevitably will find chinks in the armor of your beautiful and perfect creations. Before fixing anything, you have to let go of your ego and acknowledge that your baby is ugly.
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SEW Expert - Mark Jackson Mark
Jackson

Brand Promotion Online — Signals for Today’s SEO
More SEW EXPERTS: ORGANIC SEO SEW EXPERTS: ORGANIC SEO
Well, you may have heard it mentioned that Google wants to rank brand Web sites. It isn’t so much that Google only wants to rank big brands. But they do like all of the signals that these big brands carry.
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SEW Expert - Carrie Hill Carrie
Hill

Get Your Small Business Involved in Social Media
More SEW EXPERTS: LITTLE BIZ SEW EXPERTS: LITTLE BIZ
Any business has the potential to excel (or fail) socially online. Having a game plan is key to making sure you’re ready for both instances when your small business participates in social networks.
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News from the Search Engine Watch Blog

Google Updates Webmaster Tools
Posted by Nathania Johnson Jul 24, 2009

Google’s Webmaster Tools has received an update. Google is calling it the “Summer Shine” update. Here are some of the changes you can expect: Site selector lists all of your verified sites and allows you to search for the sites while you type. Blocking non-homepage sitelinks is enabled. Previously you couldn’t block …
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Rumor: Yahoo! Might Sell Job Search Site HotJobs
Posted by Nathania Johnson Jul 24, 2009

Reuters is reporting that Yahoo! is considering a sale of job search site HotJobs. Purportedly they are seeking a buyout from a competitor such as Monster.com or CareerBuilder.com. The rumor is floating at an interesting time. In the past week, chatter has been stirred up about Microsoft and Yahoo! once again …
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Measuring the Marketing ROI of Attending SES San Jose
Posted by Greg Jarboe Jul 24, 2009

If you register to attend SES San Jose 2009 by Friday, July 24, you can save up to $200. But you already knew that. The bigger question that you — and other Chief Marketing Officers — are looking to answer is this: How do you measure the return on investment …
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Search Engine Watch Forum Discussions

Bing Search Algorithm? Jul 21, 2009
Hi Does anybody has got any clue of search algorithm of Bing – The decision engine:) Is anybody here getting good amount of traffic from Bing? Cheers!
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website paid directory listings – how viewed? Jul 18, 2009
Google frowns on paid links, common knowledge. How do they react to paid directory listings? This is a construction directory, where pages do come up by city/location.
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Optimize – Google Products Search Results Jul 17, 2009
Hi Friends, i got one project and there is needs to submit products in google base and i will be appreciate your help in suggestions of best ways to optimize your Google Product Search Results. Please explain me all the factors which should be care in submissions of products. your answers will be …
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