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SearchDay | Is Google the Lazy Man's Marketing Method?

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SEW Expert - Frank Watson Frank
Watson


Is Google the Lazy Man's Marketing Method?
More SEW EXPERTS: SEM CROSSFIRE SEW EXPERTS: SEM CROSSFIRE
Is it lazy to focus the majority of your marketing efforts on Google, or just common sense? Is it worth our time to focus on other search engines, social media, and other non-Google marketing online?
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Search Engine Watch Experts Columns

SEW Expert - Gregg Stewart Gregg
Stewart


Search Engine Wars, the Local Front
More SEW EXPERTS: LOCAL & MOBILE SEARCH SEW EXPERTS: LOCAL & MOBILE SEARCH
Users and advertisers are winning as the local search space innovates and evolves. As content continues to grow, we're seeing a major shift in how consumers are utilizing these resources.
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SEW Expert - Jason Tabeling Jason
Tabeling


Measuring Success -- How Deep Do You Go?
More SEW EXPERTS: PROFITABLE PPC SEW EXPERTS: PROFITABLE PPC
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword level, can change the way your PPC campaigns are set up and run.
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SEW Expert - Justilien Gaspard Justilien
Gaspard


Low-Hanging Fruit for Content Promotion & Links
More SEW EXPERTS: PROMOTION & LINK BUILDING SEW EXPERTS: PROMOTION & LINK BUILDING
Not getting the links you'd like? The problem might be that your focus is too broad and competitive. These days, it's easier to focus on minor topics to obtain high-quality links.
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News from the Search Engine Watch Blog

Twitter to Launch Opt-In Geolocation Feature
Posted by Nathania Johnson Aug 21, 2009

Twitter has announced plans to roll out a geolocation feature. It will also be included in Twitter's API so developers can make use of it. Currently, Twitter apps rely on either location info provided in profile settings or the device that's being used. Now, they'll be able to grab more ...
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Facebook to Allow Simultaneous Twitter Updating, But Only for the Rich and Famous
Posted by Nathania Johnson Aug 21, 2009

If you're important enough to have a Facebook Page (as opposed to an individual profile like the rest of us), then you're getting the ability to simultaneously update Facebook and Twitter - directly from Facebook. Ok, to be fair, Facebook pages include organizations such as LIVESTRONG who actually have important things ...
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Google Enterprise Labs Launches Side-By-Side Search Tool
Posted by Nathania Johnson Aug 21, 2009

If you're using Google Enterprise to fuel your search, then a new feature can help you tweak the search results you're getting. The feature is called Side-by-Side search and it's been released in Enterprise Labs. You can use the tool for a variety of comparisons including existing search with Google ...
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The Number One Google Killer: Google
Posted by Nathania Johnson Aug 21, 2009

Have you noticed lately that Google wants to keep connecting all of your logins on various products together? You're not alone. Have you wanted to keep them separate but Google won't let you? You're still not alone. I've been talking extensively lately with my former boss, in-house SEM Al Scilitani about ...
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Search Engine Watch Forum Discussions

Bizarre highlighting in Google SERPs Aug 21, 2009
I have noticed a strange quirk (error?) in the way Google highlights acronyms in the search results pages. Google is fairly clever in the way it handles acronyms. ie. If you type "PPC" into Google, as well as highlighting "PPC" it will also highlight "Pay Per Click" whenever that shows up ...
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Adwords Not Working - Destination URL Issue Aug 19, 2009
Hi I have been running Adwords Campaigns for months now and suddenly today all my campaigns abruptly stopped running. When I mouseover on the quality score icon (in the new interface) besides the Keywords I get this message: "If your ad doesn't have a valid Destinational URL, we may be unable to ...
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Google Caffeine: What have you seen? Aug 11, 2009
I am noticing differences in how I show up in search results between the old google and the new test version. So far the only thing I have been able to find is that they are using my ecommerce history as a factor. ie: products with sales show up higher. ...
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At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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