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SearchDay | Choose the Right SEO Project Goals

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SEW Expert - Eric Enge Eric
Enge


Choose the Right SEO Project Goals
More SEW EXPERTS: BY THE NUMBERS SEW EXPERTS: BY THE NUMBERS
Picking the right goals is key to the success of any SEO effort. A surprising number of companies focus on what they think are the right goals, but end up being dead wrong. Success comes when you can tie your SEO goals to the broader goals of your business.
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Search Engine Watch Experts Columns

SEW Expert - Mark Jackson Mark
Jackson


Is There Such a Thing as the Perfect SEO?
More SEW EXPERTS: AU NATURAL SEW EXPERTS: AU NATURAL
SEOs are being asked to do an awful lot, and those folks who are the only SEO in-house have a lot of different duties to keep up with. But is it right -- or even smart -- to expect an SEO to be a jack-of-all-trades?
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SEW Expert - Ron Jones Ron
Jones


Setting up PPC Campaigns 101, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
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SEW Expert - Erik Qualman Erik
Qualman


Social Media Madness - The Final Four
More SEW EXPERTS: BRAND EQUITY SEW EXPERTS: BRAND EQUITY
NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus.
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News from the Search Engine Watch Blog

Blackberry Users Get Voice on their Google Mobile App
Posted by Nathania Johnson Mar 25, 2009

Last November, Google added voice search to their iPhone mobile application. Now, Blackberry users are getting the perk. The updated Google Mobile App for Blackberry now has the ability to conduct a voice search. If you have a Blackberry and want to download the app, browse to http://m.google.com on your device. The ...
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Google Experiments with Search "Wonder Wheel"
Posted by Nathania Johnson Mar 25, 2009

Over at Google Blogoscoped, Tony Ruscoe & Philipp Lenssen have uncovered a Google Experiment called the "Wonder Wheel." The experiment shows related searches. Ruscoe and Lenssen offered up screenshots using the search term "comic books." Wonder Wheel is reminiscent of the concept (though not the visual implementation) behind Quintura.
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SEO Samba Releases Updated Search Management Platform with Google Tools Integration
Posted by Nathania Johnson Mar 25, 2009

SEO Samba has updated their search management platform. The update includes integration with Google Tools. Here's what to expect: Google Analytics (GA) tab that displays website usage data - Automatically adds GA code to your site. Email marketing communication is enabled, allowing marketers to access Clickstream data. Google Webmaster tools that help ...
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Live Search Offers NCAA Tourney Info in Instant Answers
Posted by Nathania Johnson Mar 25, 2009

Live Search has added NCAA basketball tournament information to the Instant Answers they offer in the search results. Use "NCAA tournament," "March Madness," or "college basketball" to get broad answers. Use a team name and mascot to get Instant Answers about, um, a TEAM! Earlier this week, Live Search unveiled Active ...
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Google AdWords Offers New Postpay Payment Method
Posted by Nathania Johnson Mar 25, 2009

Google AdWords has introduced "Make a Payment," a new option for postpay customers. The feature allows payments to be made for any amount and at varying times. This helps customers who pay with different methods of payment. It also helps advertisers who have set billing threshold, but exceed that threshold multiple ...
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Ten Top Stories from Day 1 of SES New York
Posted by Greg Jarboe Mar 25, 2009

The Search Engine Strategies (SES) New York 2009 Conference and Expo started a Tweet storm earlier today. The opening keynote was by Guy Kawasaki, a founding partner and entrepreneur-in-residence at Garage Technology Ventures, who spoke about "Twitter as a Tool for Social Media." 1. Andrew LaVallee of The Wall ...
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Google Launches Two Updates to Results Pages
Posted by Nathania Johnson Mar 25, 2009

Google has announced two updates to results pages which they hope will enhance the users experience by better understanding user intent. First up, a new technology has been deployed to understand the associations of a given search phrase. Google offered up the example of "principles of physics." With the new ...
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Yahoo! Names Elisa Steele Chief Marketing Officer
Posted by Nathania Johnson Mar 25, 2009

Yahoo! has named Elisa Steele as their new Chief Marketing Officer. Steele previously held positions as senior vice president of corporate marketing at NetApp and led integrated marketing and merchandising efforts at Sun. She will report directly to new Yahoo! CEO Carol Bartz. "The Yahoo! brand is one of our ...
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Live Search Unveils Active Answers
Posted by Nathania Johnson Mar 25, 2009

Live Search is adding a new feature to its search results. They call it Active Answers and it's designed to give users up-to-the-minute information on certain search queries. The first Active Answers to be released is flight status info. Simply query the name of the airline and the flight number and ...
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Google Updates Insights for Search Keyword Metric Tool
Posted by Nathania Johnson Mar 25, 2009

Last year, Google launched "Insights for Search," a tool that aids with keyword research and overall search marketing research. Now, they've updated the tool with the following features: New data sources - Googl has added more data from Google News, Image and Product Search sites. Category suggestions - Insights for Search ...
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SES New York is a Search Expo as well as an SEM Conference
Posted by Greg Jarboe Mar 25, 2009

Most of the attention at SES New York is focused on the SEM conference. But the must-attend industry event is a search expo, as well. If you look over the list of participating sponsors and exhibitors, you'll see Premier Plus Sponsors like iProspect and Google as well as Premier ...
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Search Engine Watch Forum Discussions

Keyword tool Mar 22, 2009
When I search for 1) EURO MORTGAGES (broad match) for English speaking/All territories I get 1,000 search on average. 2) EURO MORTGAGES (broad match) for English speaking/France I get 1,900 search on average. How is it possible that 2 can be higher than 1 since 2 should be part of one? Probably a ...
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How much time takes Google indexing? Mar 20, 2009
Hi all, I have been following all the instructions of "https://www.google.com/webmasters/tools/", I have submitted a SiteMap, but my web site which is online still is NOT indexed by Google. Each time I try a new SiteMap because there are warnings in it it takes 1 day for evaluation, and nothing happens. So ...
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I love lamp Mar 21, 2009
...and many other movies and TV shows. I personally love HBO's The Wire. This year, movies look pretty good. May seems like a hot month. We got Wolverine, Star Trek, Terminator Salvation. Those are the ones high on my list. Heroes star Zachary Quinto is in Star Trek. Reportedly, Star Trek originally wanted ...
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keywords in url vs. length Mar 19, 2009
URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: www.myretailsite.com. I have purchased www.my-retail-site.com. The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect ...
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The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

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