SearchDay | Offline and Online Conversions Tracking: Increase Your ROI

by Kevin Newcomb, November 14, 2008 Comments

Today's Top Story:

Offline and Online Conversions Tracking: Increase Your ROI

VERTICAL SEARCH
The accountability of online marketing is only as good as the analytics an advertiser employs. Tracking conversions -- both online and offline -- can be tricky, but it is an important part of any online marketing program, especially for businesses with a local presence.
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Search Engine Watch Experts Columns

David Szetela	The Good, the Bad and the Ugly: Click-Through and Conversion Rates PROFITABLE PPC What's a good click-through rate? What's a good conversion rate? That's not an easy question to generalize on, but there are some guidelines that can help you see if yours is acceptable. » Full story » Print version
Justilien Gaspard	Use Online Public Relations for Link Marketing LINK LOVE Make the most out of these rocky economic times by utilizing your staff during idle time for online public relations. It's a great way to build links and increase sales simultaneously. » Full story » Print version
Kevin Ryan	Must We Unlock the Deep Web? SEARCHING FOR MEANING Search engines are good at what they do, but they aren't especially great at it. Local information, research documents, mountains of medical data, and other information lies buried beyond the reach of GoogleBot and other crawlers. But is any of that information really useful? » Full story » Print version

News from the Search Engine Watch Blog

Looking for Holiday PPC Tips?
Posted by Kevin Newcomb Nov 13, 2008
There were lowered expectations for the 2008 Holiday shopping season before the bottom dropped out of the economy, but now it's even worse. But you and your clients still have to make the best of things, so we're here to help. Search Engine Watch is offering a one-hour webcast, "How to ...
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Google Adds Voice Search to iPhone Search Application
Posted by Nathania Johnson Nov 14, 2008
Google is updating its iPhone search application with a new voice search feature, according to the New York Times. The update is expected to be available in the iTunes app store sometime today. Users will be able to speak their questions into the phone. The speech is recorded and sent to ...
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Senator Dorgan Prepares Net Neutrality Bill
Posted by Nathania Johnson Nov 14, 2008
Senator Byron Dorgan (D-ND) is planning to introduce a net neutrality bill in January, according to Reuters. President-elect Barack Obama has said he supports net neutrality, though it is not yet clear whether he backs Dorgan's bill. The bill would prevent Internet Service Providers (ISPs) from blocking web content. Net neutrality ...
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Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
Posted by Nathania Johnson Nov 13, 2008
It's easy to pick on Microsoft. It's practically a national pastime at this point. So when they announced their Cashback program to help grow Live Search, the snears came fast and furious. "You have to pay people to search?" they said. Turn your laughter into claps, people. It turns out that Cashback ...
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Yahoo! Shopping Launches Deal Finder
Posted by Nathania Johnson Nov 13, 2008
Yahoo! Shopping has launched a deal finding portal called Yahoo! Deals. You can access the portal at deals.yahoo.com. It culls sales on various products across the web from sites such as Woot!, Amazon, and Deal News. It also finds coupons and storewide savings from a plethora of online retailers. Yesterday, we talked ...
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Google Site Search Offers On Demand Indexing
Posted by Eric Enge Nov 13, 2008
Google announced early this morning that they have updated their Site Search product to provide for on demand indexing of your site. What this means is that if you are using Google's Site Search feature to provide visitors to your web site with a tool to search your site, ...
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Search Engine Watch Forum Discussions

A little Too Broad Nov 14, 2008
I recently just started a ppc campaign for a client that installs home theaters. In one of their ad groups we have 2 broad keywords that relate to theater installation. Well, I just ran a search query report for them and their add displayed for "surround sound". These two words ...
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Publishing blog postings in multiple places? What are you doing? Nov 14, 2008
Hello, I am wondering what people are doing in terms of blog publishing. One of my clients has a custom blog and wants to take that same content and put it up on the free blog services as well. Is this considered acceptable or what do companies usually do ...
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went from page 4 to page 22 Nov 13, 2008
originally i was on page 30 then i disapeared and was nowhere to be found for a certain key word,..then after numerous SEO updates i was showing up on page 4 of google search results. i stayed there for few weeks without making any changes, today i look and ...
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