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Google Gets Paid Links, Quotes and More Languages

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Google Gets Paid Links, Quotes and More Languages

By Danny Sullivan
From The Search Engine Report
Oct. 16, 2000

A longer, more detailed version of this article is available to
Search Engine Watch "site subscribers."
Click here to learn more about becoming a site subscriber.

Google has debuted a new self-serve paid links program, while also adding more language search support and a feature that allows you to locate stock quotes.

Called AdWords, the Google paid links program has been running for about two weeks and has purposely been not heavily promoted so that Google could slowly beta test the system. Ads appear to the right of the main search results, not in place of them. They are clearly labeled under a "Sponsored Links" heading and visually distinct from Google's editorial results. As with the Ask Jeeves paid links program, it's a nice blend of allowing advertisers to be present without detracting from the non-paid results.

Google is now also making stock and mutual fund information easier to find as part of regular searching. If you enter a company stock or mutual fund symbol into the search box, a link to a stock quote will appear at the top of the search results page. For example, enter "INTU," and you'll see a link next to a chart symbol that says "Show stock quotes for INTU (Intuit Inc.)" at the top of the results.

Also, if you search for publicly traded company by name, a quote for that company now appears next to Google's listing for that company. For example, search for "Intuit," and you'll see a "Stock quotes: INTU" link appear below the site description.

When you click on a quote link, Google will automatically select a stock page from one of several providers and show it in a frame. However, you can choose the one you prefer by selecting from tab options that will appear above the frame.

New search by language options have also been announced by Google. These include the ability to limit searches to Czech, Estonian, Greek, Hebrew, Hungarian, Icelandic, Latvian, Lithuanian, Polish, and Romanian. In all, Google supports 25 languages.

Google
http://www.google.com/

Google Language, Display, & Filtering Options
http://www.google.com/preferences

A full list of language options at Google can be found here.

Netscape Renews Search Deal With Google
InternetNews.com, Oct. 4, 2000
http://www.internetnews.com/bus-news/article/0,,3_476611,00.html

Netscape has renewed its deal to have Google provide the results when there are no matches from its Open Directory-powered listings.

A longer, more detailed version of this article is available to
Search Engine Watch "site subscribers."
Click here to learn more about becoming a site subscriber.


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