Writing Effective Search Engine Ads
SearchDay, May 29, 2003
Relevancy is the name of the game when it comes to copywriting for paid listings, not only for your potential customers, but increasingly to meet the stringent requirements of the search engines themselves.
Ad Agencies Slowly Embrace Search Engine Marketing
SearchDay, May 28, 2003
As the cottage industry of search engine marketing continues to mature into a legitimate form of brand and conversion marketing, traditional ad agencies are actively stepping in to take advantage of the growth in search industry dollars.
What's New In Information Research
SearchDay, May 27, 2003
What's going on in the field of information science? A free, online journal offers access to some of the highest-quality research from information scholars from around the world.
Memorial Day Holiday
May 26, 2003
Search Engine Forums Spotlight
SEO design options
The I-Search Discussion List
"I am in the process of designing a new site and wish to include an identical heading, footer and navigation menu on each page. However I'm torn between which technology to use to optimise search engine positioning."
Working with ad agencies
"It IS difficult working with agencies, but the financial rewards are fantastic. The real key is education. I've found that I really need to explain the process and value of SEO to key agency reps before they are willing to sell my services to their clients (mainly because they just weren't confident enough to explain my services when they didn't fully understand them)."
What was the intention of showing PR [PageRank” in the toolbar?
"Does anyone know what was the original official reason from Google for adding the ability to know the PR [PageRank” of a page?"
Google vs. AltaVista
"...it's a little-known fact that AltaVista's choice of which pages to refresh is done by looking at what search results are clicked on. I'm guessing that your pages were crawled because you clicked on them."
Frames site - practical suggestions for visibility
"OK - Frames can be your friend. Trust me. Roll up your sleeves and create solid noframes content, reflecting the content on the target frame. Link to the interior frame, a site map and any other pertinent pages that would be linked from the content page..."
"A robust website must withstand 80% of ANY algorithm changes of any search engine without loosing more than 10-20% of its referrals. To do this, I decided (instead of guessing what Google engineers consider relevant this month) to build a truly relevant website."
Search Engine Forums Spotlight courtesy Search Engine Guide.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!