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SearchDay | Social Media Madness -- The Final Four

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SEW Expert - Erik Qualman Erik
Qualman


Social Media Madness – The Final Four
More SEW EXPERTS: BRAND EQUITY SEW EXPERTS: BRAND EQUITY
NCAA March Madness is in full swing, and so is Social Media Madness! We started our own Big Dance with 16, but now the Final Four is starting to come into focus.
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Search Engine Watch Experts Columns

SEW Expert - Ron Jones Ron
Jones


Setting up PPC Campaigns 101, Part 2
More SEW EXPERTS: SEM 101 SEW EXPERTS: SEM 101
Don't be afraid to try something different to see if it will make an improvement. PPC management is all about dialing it in and then making small methodical course corrections to squeeze out a little more performance when you can.
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SEW Expert - Chris Boggs Chris
Boggs


A Guide to Search Engine Strategies New York 2009
More SEW EXPERTS: SEM CROSSFIRE SEW EXPERTS: SEM CROSSFIRE
Search Engine Strategies New York, usually the largest of the three U.S.-based shows on the SES circuit, is upon us. One of the original search-focused conferences has grown into a must-attend for in-house and agency specialists needing updated tactics and strategies.
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SEW Expert - Michael Boland Michael
Boland


Getting Closer to Mobile Local Search's Day
More SEW EXPERTS: LOCAL & MOBILE SEARCH SEW EXPERTS: LOCAL & MOBILE SEARCH
The year of mobile has perpetually been on the horizon, proving time and time again to only be a desert mirage. Now we're closer than ever, but the market is understandably cautious of bold claims about mobile search and location-based services.
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News from the Search Engine Watch Blog

Mainstream Publishers Want Google to Change their Algorithm to Favor Them
Posted by Nathania Johnson Mar 23, 2009

AdAge has a story about how some mainstream publishers want Google to favor them in their algorithm. To which most of SEW readers would probably say, "Welcome to my world!" I have just one question for the publishers. "If Google came to you and asked you only for favorable coverage of ...
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Q&A with Bev Thorne, SVP Marketing, Century 21 Real Estate
Posted by Greg Jarboe Mar 23, 2009

In 2008, Century 21 Real Estate LLC spent less than 10% of its advertising budget online. But, earlier this year, the franchisor of the world's largest residential real estate sales organization said it would cancel most of its offline advertising in favor of ads placed on the Web. On Tuesday, ...
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Craigslist Beats MySpace in Top Searched Terms Last Week; eBay Drives Paid Listings
Posted by Nathania Johnson Mar 23, 2009

Hitwise is reporting that Craigslist beat MySpace in the top searched terms last week in the U.S. Their one year graph shows MySpace on the decline with Craigslist and Facebook on a parallel rise: Meanwhile, eBay is driving the most traffic from paid search listings in the U.S. Related Reading: Ebay Suing Craigslist ...
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ad pepper Expands Semantic Network to U.S.
Posted by Nathania Johnson Mar 23, 2009

International online ad network, ad pepper media, is expanding its iSense Network to the United States. The ad network offers semantic placement of online display ads across 3,000 content categories. iSense relies on patented technology which is based on 11 years of research by linguist and professor, David Crystal. ad pepper ...
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Meebo to Offer Social Ads to Partner Sites
Posted by Nathania Johnson Mar 23, 2009

In the second quarter of 2009, instant messaging client Meebo will begin offering its social ad platform to partner sites. So far, over 40 online publishers will participate. 10x higher click rates than typical ads on social media ...
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SES New York 2009 Offers an Expo Only Pass (Free in Advance)
Posted by Greg Jarboe Mar 23, 2009

Check it out: If you read the fine print in the rates and registration details for SES New York 2009 you will see an Expo Only Pass -- which is free in advance or $50 on-site. Today is Monday, which is "in advance" of the conference sessions, which start tomorrow ...
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Microsoft Search News Out of IE 8 and MIX09
Posted by Nathania Johnson Mar 23, 2009

Microsoft has had a couple major events this week and both have implications for search. First up, they release the next version of their web browser, Internet Explorer 8. It was announced at MIX09, which had additional search news covered at the end of this post. With the release of IE8 ...
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LinkedIn Enables RSS Feeds to Enhance Sharing in Groups
Posted by Nathania Johnson Mar 23, 2009

LinkedIn is allowing groups on the professional social network to add RSS feeds to aid in news and information sharing. News sharing was first allowed last November and has quickly caught on. Group managers can utilize RSS by adding an ATOM feed, RSS feed or a web site URL. If you're ...
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Search Engine Watch Forum Discussions

keywords in url vs. length Mar 19, 2009
URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: www.myretailsite.com. I have purchased www.my-retail-site.com. The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect ...
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Flyout Menu Interfering with Optimization Mar 19, 2009
Hello! I am doing in-house optimization at an e-commerce site (find it by searching my username or go to showmecables.com) and I am a relative newbie to SEO. I have been learning a lot as I go along. I recently viewed our site with Lynx and realized something that our webmaster and ...
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Ses Nyc 2009 Mar 18, 2009
Hey Frank, got any updates about extracurricular activities next week????
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The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

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