Paid Placement Alternatives to Overture and Google
SearchDay, May 15, 2003
In an online advertising world dominated by 900-pound gorillas Overture and Google AdWords, what do second-tier pay-for-placement engines such as Ah-Ha, FindWhat and Search123 bring to the party?
How to Succeed as an Information Professional
SearchDay, May 14, 2003
Ever dreamed of being paid to search? A new book provides a comprehensive roadmap for turning your dream of being a professional searcher into a successful reality.
Managing a Pay-Per-Click Search Engine Marketing Campaign
SearchDay, May 13, 2003
How do you choose a firm to manage your pay-per-click (PPC) search engine marketing campaign? The CEOs of four well-known search marketing firms offered valuable insights and tips on making the choice.
The World of Google
SearchDay, May 12, 2003
Puzzled by PageRank? Dying to be invited to the 'Google Dance?' A new directory features links to hundreds of resources covering all aspects of the world according to Google.
Search Engine Forums Spotlight
Where to start with PPC?
"I'm looking at getting into PPC [pay per click”, but I'm not sure where to start, or what to do exactly. Does anyone have recommendation on which to start with, and how I should run a small-sized campaign?"
Do heading tags matter on Google?
"I had H3 tags for my main page headings, and Jill suggested that I drop the headings and just try bold text. So I gave it a shot, because I too am curious. I can report that rankings have slipped down across the board."
How long does Google keep (now reformed) spammers out of the index?
"Some domains are still banned from over two years ago. Just removing the spam asking for re- inclusion does not guarantee that it will happen."
Meta search relevancy
"Why wouldn't the most relevant results of several of the best engines not be more relevant than a single - even the best - engine?"
Google doing away with blogs
"I think Andrew Orlowski is taking a comment and taking it in the direction that he wants to go. I would take that article with a grain of salt. GoogleGuy, going for understatement. :)"
Search Engine Forums Spotlight courtesy Search Engine Guide.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.