An old Buddhist proverb says, "When the student is ready, the teacher will appear." This holds true for SEO training as well, but in today's business world, you may have to pay for the teacher's plane ticket to get him or her there within a reasonable amount of time.
When it comes to finding SEO training, we've covered searching out the teacher for yourself whether in book form, a seminar or workshop, or digging through the basics on your own. But what about convenience? What about ordering out for training? What about bringing the teacher to you?
If you decide to receive training in the comfort and convenience of your own turf, consider the following questions:
- How many people do you want to train?
- What, specifically, would you like them to learn?
- How much time do you want to dedicate to this endeavor?
- After training, do you want to be able to follow up with your training resource should something unexpected come up?
The answers to all of these questions will help you navigate the many choices you'll have when you begin your search, saving valuable time.
You can find anything for anyone if you search hard enough. But the main types of training you'll find are seminar-based, hour-based, and customized training.
Companies like Beanstalk offer daylong seminars beginning at over $3,000 per day for your whole staff (as well as over-the-phone training). Individual pre-preparation for anyone who needs to get up to speed is extra, and hourly rates are available.
The folks at Webnauts.net are based in Germany and the UK and start their two-day seminar at over $9,500 for between 4 and 12 trainees.
Going the Distance
One major consideration while ordering SEO training is location. Another is location. You probably know the third.
When you decide on bringing a team of trainers to hold a seminar in your place of business, you're bringing a team of trainers to your place of business, which is to say that you'll be paying for their travel and lodging costs. Depending on the setup, this could run at a higher cost than the actual training.
Think Globally, Hire Locally
If it's your preference, you can bring in a team from overseas or across the country. But if you're looking for training experts to come to your place of business, you might be surprised to find local resources readily available.
Start your search where you live and focus on out-of-state or out-of-country as a secondary or tertiary choice; not only will you save on lodging and travel costs, you'll be forging bonds with local companies. And in that situation, everyone wins.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!