Filthy Linking Rich
Search Engine Watch Forums
"It brings up the theory that popular sites will continue to get more popular and attract new links while new sites will find it increasingly difficult to pick up any links and gain any sort of popularity. He moves on to say that it causes new sites that may have a wealth of information to be missed off of a search engines radar."
Google Releases Desktop Search
Webmaster World
"[Google”... rolled out a preliminary version of its new desktop search tool, making the first move against its major competitors in the race to provide tools for finding information buried in computer hard drives."
Exit Page Statistics Query
Cre8asite Forums
"Look at your referral logs to see what phrases people are using to arrive at your homepage. Think about their likely motives in making those searches, and then think whether those were properly targeted leads for you, or if you need to make your listings more accurately pre-qualify your visitors in order to prevent negative reactions or false hope visits."
"Industrial Strength White Hat" Cloaking Questions
Search Engine Watch Forums
"Unfortunately, Yahoo's index is becoming more and more filled with pages that show the URL for certain sites, but because of links on the pages with 302 redirects they display the title, description and cache for the sites being linked to, which we're redirected to, and turn up for the search terms rather than the URL the for proper site."
Content for Adwords
High Rankings Forum
"There have been a couple of posts across the web lately about people who set up content sites specifically to make money from adsense. There have been a lot of complaints by people who are saying it is wrong to do this! Now am I missing something here?"
Block Analysis 101
Search Engine Watch Forums
"...Orion explains block-level analysis in simpler terms, and asks how it may change optimization practices and link building theories."
Conversion Tracking Kills Headlines
Webmaster World
"The effects on AdWords advertisers is profound: Those who start using [Google's” conversion tracking will see their CTR [click through rate” and campaign effectiveness decline, even as impressions remain at normal levels. This will affect their ad's position and costs."
Picking a Usable Searchbox
Cre8asite Forums
"...3 separate search boxes. I've seen this in some client sites and it's looked good, and been functional in most cases. As long as the colors used, placement, white space around each one and simplicity on interaction is well thought out, this option is nice."
RSS Feeds as a Search Engine Marketing Tool
Search Engine Watch Forums
"RSS/XML/SEO = a match made in heaven in my book."
Search Engine Forums Spotlight courtesy Search Engine Guide.
Search Headlines
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!
