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Top 10 Search Terms in 10 Categories, February 2009

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Below, the top 10 search terms by search volume. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending February 28, 2009 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 6.05 toyota 2.10
paypal login 1.20 honda 1.39
paypal.com 1.07 ford 1.26
people search 1.01 nissan 1.11
www.paypal.com 0.90 harley davidson 0.96
pay pal 0.65 hyundai 0.86
intelius 0.49 dodge 0.84
experian 0.40 oreilly auto parts 0.82
lady kathryn 0.28 kia 0.61
find people 0.21 honda motorcycles 0.60
Movies Net Communities and Chat
Search Term Search Volume Search Term Search Volume
netflix 2.69 myspace 5.63
imdb 1.35 facebook 3.57
movies 0.57 youtube 1.99
fandango 0.51 myspace.com 1.84
blockbuster 0.49 facebook login 0.91
netflix.com 0.46 facebook.com 0.73
redbox 0.41 www.myspace.com 0.66
twilight 0.29 my space 0.61
transformers 2 0.26 you tube 0.53
netflix queue 0.25 www.facebook.com 0.31
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.87 viagra 0.37
mcdonalds 1.03 flu symptoms 0.35
subway 0.78 alli 0.35
starbucks 0.69 lexapro 0.34
dominos 0.54 cymbalta 0.29
jack in the box 0.54 cialis 0.26
food lion 0.52 affordable dentures 0.25
kfc 0.51 www.lynncore.com 0.23
burger king 0.49 chantix 0.21
dominos pizza 0.48 mucinex 0.18
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
perez hilton 0.27 cnn 3.42
nadya suleman 0.24 fox news 1.89
myspace 0.18 msnbc 1.35
la salette journey 0.16 cnn.com 1.08
caring bridge 0.15 bbc news 0.70
michael savage 0.15 news 0.64
just jared 0.14 cnn news 0.61
weather forecast 0.13 foxnews 0.56
360 0.13 abc news 0.48
area codes 0.12 bloomberg 0.41
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
coupons 0.34 hotels.com 0.44
grocery coupons 0.20 carnival cruise 0.30
consumer reports 0.19 disneyland 0.24
free stuff 0.17 disney world 0.23
free samples 0.17 holiday inn 0.19
marlboro.com 0.17 trip advisor 0.18
mycokerewards.com 0.13 motel 6 0.15
mycokerewards 0.11 hotels 0.15
printable coupons 0.11 walt disney world 0.15
free coupons 0.10 royal caribbean 0.14
Hitwise
View: Top 10 Search Terms by Category, Four Weeks Ending January 31, 2009

Hitwise, a subsidiary of Experian, monitors how more than 25 million Internet users, including 10 million in the United States, interact with over 1 million Web sites across more than 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


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