Search Engine Marketing and Branding
SearchDay, May 8, 2003
Search engines are recognized as one of the best ways to generate qualified leads online. Should search engine marketing be considered as part of a brand-building campaign?
The Google Alphabet
SearchDay, May 7, 2003
What happens when you type a single letter -- whether accidentally or intentionally -- into Google? The Google alphabet shows the first result you get (in English) for each letter.
Optimizing Flash for Search Engines
SearchDay, May 6, 2003
Macromedia Flash and other non-HTML formats can pose problems for search engines, unless you take appropriate steps to optimize the content.
How Search Engines Make Sense of the Web
SearchDay, May 5, 2003
Search engines are essentially massive full-text indexes of web pages. The quality of the indexes, and how the engines use the information they contain, is what makes -- or breaks -- the quality of search results.
Search Engine Forums Spotlight
Metatags are not dead, long live Metatags!
"It seems that, unfortunately, we are being spoiled by the SEs [search engines” that index sites based on content and forget about other traffic sources. So, people are just not putting Metatags on pages anymore."
Linking among clients
"One trick, spotted by anyone, will soon ruin the reputation of the company, leading other webmasters and SEOs [search engine optimization providers” who know what they are doing to see the whole bunch of sites as a PR0 [PageRank 0” just waiting to happen."
SEO - How much do you charge for your services?
"It should be pointed out that 'price' is not the key issues 'term' and 'performance' are. Anyone can say #1 results and produce it... as anyone can rank on 'pink elephants zoo seatle washington', and guarantee this ranking performance... but it's has no 'performance value' for quality traffic nor conversions for the client thus not worth much."
"Some should also know better than to count on the whims of a google datacenter for their living."
Yahoo already said they would include PFI listings in Yahoo Search
"Without a doubt, you'll see Inktomi PFI [pay for inclusion” listings at the very least in Yahoo web search results, in the near future."
Number of keywords?
"Since you have many different products, each with it's own page, you have the opportunity to optimize each page with a unique set of two or three keyphrases."
Search Engine Forums Spotlight courtesy Search Engine Guide.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
| Overture to trim staff, integrate units... |
CNET May 9 2003 11:45AM GMT
| Selecting a Search Engine Optimization Company... |
Search Engine Guide May 9 2003 10:48AM GMT
| NEWS:Spam is Getting Worse... |
PC Magazine May 9 2003 5:40AM GMT
| Google Finds a Good Analyst... |
Fortune May 9 2003 4:03AM GMT
| Google to fix blog noise problem... |
The Register May 9 2003 2:22AM GMT
| Search engines buy into keyword ads... |
ZDNet May 8 2003 7:57PM GMT
| Overture sued over Fast acquisition... |
CNET May 8 2003 5:47PM GMT
| In search of profits... |
CNET May 8 2003 5:06PM GMT
| Yahoo to spearhead first European anti-spam day... |
New Media Age May 8 2003 11:38AM GMT
| Jeeves Notches Fourth Gov. Client... |
SiliconValley.Internet.com May 8 2003 10:39AM GMT
| EarthLink Is Sued by Holder of Anti-Spam Patents... |
New York Times May 8 2003 5:53AM GMT
| British Rock Star Receives Lesser Punishment in Internet Case... |
New York Times May 8 2003 4:52AM GMT
| Lack of growth dogs Terra Lycos... |
USA Today May 7 2003 8:41PM GMT
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!