Links to the week's topics from search engine forums across the Web:
Redesign Top 10 Do's & Top 10 Don'ts
High Rankings Forum
"We are about to embark on a redesign project and I'm trying to compile a high level top 10 do's/don'ts list."
How Much Text Is Needed?
"Is there a certain minimum amount of text that you should have on each page that you plan to optimize?"
Will Google Penalize You for Linking to Non-related Sites?
SEO Roundtable Forum
"I swap links with any website as long as I feel my type of customer visits those sites and if it will bring me business. Am I wrong for thinking this way? Will google penalize me in the rankings for some of these non related sites?"
The Value of Directory Links
"How valuable are directory links? If we get 300 directory links every month shall we get any value from the search engines?"
SEO Companies' Credentials
High Rankings Forum
"Should I use a company who have a good placement themselves as this is the only real proof they know their stuff?"
Microsoft adCenter Content Ads Pilot Program
"Many advertisers running Microsoft adCenter campaigns in the U.S. have been notified that there campaigns will be automatically included in the upcoming ContentAds implementation on sites in Microsoft's network."
Competitors' Web Stats? Is This Even Possible?
Search Engine Watch Forums
"Does anyone know of a tool that allows you to view competitors' web stats?"
Wikiseek Lauches To Mixed Reviews
"Wikiseek utilizes Searchme's category refinement technology, providing suggested search refinements based on user tagging and categorization within Wikipedia."
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
- Managing Your Pay-Per-Click Portfolio, Search Engine Guide
- SEO Analytics: Measuring Search Success, SEO Theory
- Reader Poll: What makes you love your SEO job?, Online Marketing Blog
- Local Search: The Relevance Dilemma, ClickZ
- V7N Enters the Link Buying Business, Marketing Pilgrim
- Search Articles from E-LIS, SEO by the Sea
- SEM’s Seven-Year Itch, Part Two, Search Insider
- Want To Switch to a New Domain? 301 Redirects vs. 302 Redirects, SEO Roundtable
- Leveraging Linkbait, YPN Blog
- Why the Landing Page Is the Life of the Party, ClickZ
Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their work in compiling the Search Engine Forums Spotlight.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!