SearchDay | Create Something Newsworthy -- Branding, Marketing, Links

by Kevin Newcomb, April 16, 2009 Comments

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Create Something Newsworthy -- Branding, Marketing, Links

SEW EXPERTS: PROMOTION & LINK BUILDING
How do you get people talking about your company? Create the news. It isn't easy to create something newsworthy, but with hard work and diligence, anyone can come up with something that will get picked up by the mainstream press or even go viral.
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Search Engine Watch Experts Columns

Tim Ash	The Decision-Making Funnel, Stage 3: Desire, Part 1 SEW EXPERTS: BY THE NUMBERS The AIDA conversion funnel governs all Web conversions. We've examined Awareness and Interest, so now we'll take a look at the Desire stage. » Full story » Print version
Kevin Ryan	Do You Track Searcharoundings? SEW EXPERTS: SEARCHING FOR MEANING With advances in targeting, we often have some idea of where people are (geographically speaking), but how much time do we spend thinking about the searcher's state of mind? Short answer: we don't. » Full story » Print version

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Search Engine Watch Forum Discussions

Organic v Adwords - Any recent studies re click preferences? Apr 14, 2009
The consensus regarding how many users preference organic search results over "sponsored links" is that it's around 2/3 organic, 1/3 sponsored. I haven't seen anything that breaks this out further, because it's really not that simple. I know that when I'm searching for *information*, I totally ignore sponsored links. However, if ...
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Question Marks and Query Strings Apr 14, 2009
Long ago, it was said that search engines didn't index URLs with querystrings in them. Then, it became clear that SEs did index URLs with querystrings. Then it was noted that SEs avoided URLs with session IDs in them, as these often get regenerated and a spider could get stuck in an ...
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CPC Organic Ranking Apr 9, 2009
I Noticed something a bit strange today. I run a AdWords campaign using Google's URL builder to tag my links and I periodically check my organic ranking for my site on the major search engines. I searched MSN for a keyword I've targeted and coming up organically ranked 9th is one ...
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