SEO News
Search

Ticketmaster, Microsoft and Search Engines

author-default
by , Comments

Ticketmaster, Microsoft and Search Engines

From The Search Engine Report
June 6, 1997

By now, many of you have heard of the Ticketmaster - Microsoft dispute over inside linking. To recap briefly, Ticketmaster is suing Microsoft for linking to pages within its web site. It says that all links should come through its front door, the home page of the site. Otherwise, people miss out on seeing some of Ticketmaster's ads, and the company loses money.

Naturally, there's a lot of hype and concern that if Ticketmaster should somehow win, the web will come to a screeching halt, as linking becomes off-limits.

Funny, though. Ticketmaster doesn't seem to be suing any of the major search engines. When I checked in mid-May, AltaVista has 240 links to the Ticketmaster site. HotBot has 2,438 links. Infoseek has a whopping 22,570 links. All of these are to inside pages, along with the home page, of course.

Ticketmaster could stop this inside linking by installing a robots.txt file to ban search engines from indexing its site. Does it? Nope. Feel free to check for yourself. Enter:

http://www.ticketmaster.com/robots.txt

If Ticketmaster wanted to stop inside linking, this file would exist, and it would have explicit instructions stopping robots and agents from linking to the site this way.

Clearly, Ticketmaster is selective about its claim to only allow home page linking -- a claim that probably can't be enforced in the first place and which is weakened by it allowing search engines into the site. You can't have it both ways.

NOTE: This has since been settled out of court.

MSoft, Ticketmaster Bury Hatchet
Wired News, Feb 16, 1999
http://www.wired.com/news/news/business/story/17943.html


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus