Shopping Search Engines Fuel Online Sales
SearchDay, June 5, 2003
Specialized shopping search engines make it easy for searchers to research and buy products -- but they're also a powerful and cost-effective customer acquisition channel for merchants.
Search Engine Milestones for May 2003
SearchDay, June 4, 2003
The month in review: abstracts from selected press releases and announcements made during the prior month related to web search and search engine marketing.
What's the Best Search Engine?
SearchDay, June 3, 2003
What's the best search engine? That depends on who (or what) you ask. Here's what the search engines themselves recommend.
ODP Testing Public Abuse Report System
SearchDay, June 2, 2003
The Open Directory Project is testing a new system to allow anyone to report suspected abuse by editors more committed to their own self interest than the general good of the project.
Search Engine Forums Spotlight
5.4% of referrals from Gigablast
"...500,000 searches is not too shabby for a minor engine. Gigablast is growing pretty fast for a new search engine and improving in quality too."
What search engines see?
"Is there a tool that I can use to find what search engines will see when they come to my site? Specifically what pages they will see?"
Yahoo: $299 with no guarantee that your site will be listed?
"...if your site gets rejected, some business express editor will email you to explain why. Then you have something like 30 days to make changes to the site, but only one chance of appeal, so you must get it right on this second chance..."
"Power Posting is an AdWords account tool to better control a campaign. Power Posting lets you specify additional information for individual keywords or phrases within an ad group."
Bidding on Gimpsy
"Gimpsy is not a PPC [pay per click” directory. Site owners are not charged for click throughs to their site. Site owners bid, on a monthly basis, for placement in the category that their site is in. If you win the bid, your site is placed at the top of the results with a red star next to it."
Search Engine Forums Spotlight courtesy Search Engine Guide.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!