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Top 10 Search Terms in 10 Categories, June 2007

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A look at what terms get the top searches on the Web in 10 categories. Data are provided by Hitwise.

Top 10 Search Terms by Category, Four Weeks Ending June 30, 2007 (%)
IT and Internet Automotive Manufacturers
Search Term Search Volume Search Term Search Volume
paypal 5.21 honda 2.27
paypal.com 0.96 toyota 2.20
people search 0.64 nissan 1.76
experian 0.60 ford 1.62
mapquest.com 0.54 suzuki 0.97
pay pal 0.53 dodge 0.83
www.paypal.com 0.51 bmw 0.81
ebay 0.41 yamaha 0.81
mapquest 0.38 harley davidson 0.80
people finder 0.37 chevrolet 0.80
Movies Internet Advertising
Search Term Search Volume Search Term Search Volume
imdb 1.33 myspace 0.78
netflix 1.13 myspace.com 0.33
blockbuster 0.79 unclaimed money 0.28
movies 0.70 smcorp.com 0.27
harry potter 0.55 www.smcorp.com 0.25
fandango 0.47 work at home 0.23
transformers 0.37 famous quotes 0.23
cinemark 0.29 work from home 0.21
blockbuster.com 0.29 famous movie quotes 0.20
movie times 0.28 pension world wide 0.20
Food and Beverage Brands and Manufacturers Pharmaceutical and Medical Products
Search Term Search Volume Search Term Search Volume
pizza hut 2.66 alli 2.71
mcdonalds 1.23 myalli.com 1.14
starbucks 1.21 lexapro 0.47
transformyoursummer.com 1.06 www.myalli.com 0.45
subway 0.81 chantix 0.43
candystand 0.75 phentermine 0.39
candystand.com 0.68 viagra 0.34
dominos 0.56 zoloft 0.32
dominos pizza 0.54 herpes 0.31
kfc 0.49 cymbalta 0.30
Blogs and Personal Web Sites Broadcast Media
Search Term Search Volume Search Term Search Volume
myspace 1.02 cnn 2.42
xanga 0.61 chris benoit 1.71
perez hilton 0.59 fox news 1.20
yahoo 360 0.38 msnbc 1.11
myspace.com 0.32 cnn.com 0.95
360 0.29 news 0.49
yahoo360 0.23 abc news 0.47
rosie 0.22 cnn news 0.41
just jared 0.19 bbc news 0.40
area codes 0.18 ksl 0.37
Shopping Rewards and
Directories
Travel Destinations and Accommodations
Search Term Search Volume Search Term Search Volume
mycokerewards.com 0.30 hotels.com 0.58
consumer reports 0.27 six flags 0.30
coupons 0.16 hotels 0.29
mycokerewards 0.12 holiday inn 0.28
my coke rewards 0.12 disneyland 0.21
free stuff 0.10 cedar point 0.21
www.mycokerewards.com 0.10 disney world 0.20
free samples 0.10 motel 6 0.18
coke rewards 0.08 days inn 0.16
consumer report 0.05 best western 0.15
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View: Top 10 Search Terms by Category, Four Weeks Ending May 26, 2007

Hitwise monitors how more than 25 million Internet users interact with over 500,000 Web sites across 160 industry categories. It collects Internet usage information through a combination of ISP data partnerships and opt-in panels. Data are collected in accordance with local and international privacy legislation and are audited by PricewaterhouseCoopers.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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