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Searcher Tips

When you find an article on the Net that you consider good, you can also use search engines to locate its author and professional affiliation. It is often possible to track down an office phone number. When you do, then CALL and TALK. I've learned over the years that university professors are among the most under-appreciated people in the known universe. A few politely phrased questions by phone will often elicit the most amazing and helpful references -- some of them on the Net and some not. Perhaps the most important question of all is "what are some of the pertinent questions in this field?"

Every paper or database you locate on the Internet has people behind it -- people who know more than they've published in places the search engines find. If you need an in-depth understanding, then talk to authors and archive administrators. The worst they can do is say "no", and a lot of them will say "yes" emphatically.

Red Lawhern, Ph.D.

We all mark favorites; many of us lose track of why we chose them -- because we forget we can CHANGE THEIR NAME before we indicate where in the favorite box they should go.

And even then, we lose sight of them because we tend to forget where we put them. We can aggravate things by putting copies in all our folders, or we can put them on our desktops as well! Make a series of FOLDERS (right click on your desktop to create; rightclick on FOLDER to rename) named the way we want them; in FAVORITES, right click on the name and select SEND TO. My version of IE says it'll make a shortcut on my desktop -- which it does -- and which I can then grab and move to the file folder of my choice.

I do have a LINK (bottom of my screen) that includes a shortcut to -- my DESKTOP. No matter how many IE windows I've got, I can go like a bunny, one click, to check out my FAVORITE folders.

Ed Stollery
"Answer Man" at http://www.exp.com

Webmaster Tip

Framed sites once were considered the bane of search engine existence. Now, more and more engines are reading frames. But there is an easy tip that can significantly help your positioning and further catalogue your site.
A very common mistake is not using the "no frames" section of the index page. The code will often look like this:

<br /> Your Browser Does Not Support Frames<br />

The only text a search engine will read on your index page is: "Your Browser Does Not Support Frames". Quite likely, this sentence has little to do with you and your site. Fixing this is very simple. Simply take the body text and links of your main frame and insert it between the tags. So the code might read something like this:</p> <p><noframes> <br /> <body><br /> <p>Welcome to our most wonderful site of widgets. If you need shiny widgets, spiffy widgets, or sleek widgets you have come to the right place!</p><br /> <p>To learn more about all of our widgets check out these links:</p><br /> <p><a href="/searchday/01/shiny_widgets.htm">shiny widgets</a> | <a href="/searchday/01/spiffy_widgets.htm">spiffy widgets</a> | <a href="/searchday/01/sleek_widgets.htm">sleek widgets</a><br /> </body><br /> <noframes></p> <p><b>Sage Rock</b><br /> <a href="http://www.sagerock.com">http://www.sagerock.com</a> </p> <p> <b>Got Tips?</b> <p> If you've got a great tip for improving search results, optimizing web pages, or anything else that you think might interest SearchDay readers, send it in. I'll publish the most interesting, helpful, and original tips in future issues of SearchDay, crediting you and linking to your web site if you have one. Send your tip via the feedback form -- and if it's selected, watch for your name in lights in an upcoming issue of SearchDay.</p> <p><b>Feedback Form</b><br /> <a href="http://searchenginewatch.com/about/contact-cs.html">http://searchenginewatch.com/about/contact-cs.html</a><br /> Be sure to put "SearchDay Tip" as the subject.</p> <p> <h2>Search Headlines</h2> <p> NOTE: Article links often change. 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</table></p> <hr style="size:1px;color:#ddd" /> <p style="color:#767676"><em><a href="http://www.clickzlive.com/sanfrancisco/?utm_source=sew&utm_medium=article-promo&utm_content=logo&utm_campaign=czlsf" target="_blank" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLSF logo']);"><img width="85" src="http://www.clickzlive.com/sanfrancisco/img/promo/clickz-live-sanfrancisco.png" style="float:right;margin:0px 0 0 10px" title="ClickZ Live San Francisco" alt="ClickZ Live San Francisco"></a> <strong><a target="_blank" href="http://www.clickzlive.com/sanfrancisco/?utm_source=sew&utm_medium=article-promo&utm_content=premier-digital-marketing-event&utm_campaign=czlsf" onclick="_gaq.push(['_trackEvent', 'Article Promo', 'clicks', 'CZLSF: Premier Digital Marketing Event']);">This Year's Premier Digital Marketing Event is #CZLSF</a></strong><br><strong>ClickZ Live San Francisco</strong> (Aug 11-14) will bring together the industry's leading online marketing practitioners to 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href="/article/2355038/Social-Media-Marketing-Gone-Wrong"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F533%2F274533%2Fname-and-shame-finger-pointing-370x229.png" alt="" />Social Media Marketing Gone Wrong <abbr title="Number of tweets">648</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2355037/How-to-Sell-Your-SEO-Plan-With-5-Slides-in-5-Minutes"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F858%2F293858%2Forg-chart-selling-seo-370x229.jpg" alt="" />How to Sell Your SEO Plan With 5 Slides in 5 Minutes <abbr title="Number of tweets">629</abbr></a> </li> <li class="ukn-subtype-industry "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2355230/Google-Search-Quality-Guidelines-Now-Reward-Expertise-Authority-Trust"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F686%2F261686%2Ffocus-on-quality-370x229.jpg" alt="" />Google Search Quality Guidelines Now Reward Expertise, Authority, Trust <abbr title="Number of tweets">547</abbr></a> </li> <li class="ukn-subtype-mobile ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2356030/Google-Analytics-Now-Available-for-iOS"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F260%2F294260%2Fgoogle-analytics-ios-app-370x229.png" alt="" />Google Analytics Now Available for iOS <abbr title="Number of tweets">529</abbr></a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2355755/3-Ways-to-Help-Prioritize-Your-SEO-Efforts"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F133%2F294133%2Fwant-need-must-have-370x229.jpg" alt="" />3 Ways to Help Prioritize Your SEO Efforts <abbr title="Number of tweets">516</abbr></a> </li> <li class="ukn-subtype-content ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2354521/How-to-Implement-an-Engaging-Content-Marketing-Plan-for-the-Finance-Industry"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F583%2F293583%2Fcontent-marketing-plan-finance-industry-370x229.jpg" alt="" />How to Implement an Engaging Content Marketing Plan for the Finance Industry <abbr title="Number of tweets">514</abbr></a> </li> <li class="ukn-subtype-seo "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2354803/Google-Panda-Understanding-the-Technical-Inner-Workings"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F691%2F293691%2Fgoogle-panda-patent-image-370x229.png" alt="" />Google Panda: Understanding the Technical Inner Workings <abbr title="Number of tweets">514</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2355752/New-robots.txt-Tester-Launches-in-Google-Webmaster-Tools"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F132%2F294132%2Frobots-txt-tester-370x229.png" alt="" />New robots.txt Tester Launches in Google Webmaster Tools <abbr title="Number of tweets">510</abbr></a> </li> <li class="ukn-subtype-social "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2354483/Influential-Twitter-Accounts-Indexed-More-in-Google-Research"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F521%2F293521%2Findexed-tweets-by-category-370x229.jpg" alt="" />Influential Twitter Accounts Indexed More in Google [Research] <abbr title="Number of tweets">509</abbr></a> </li> <li class="ukn-subtype-seo ukn-alt"> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Story - Most Tweets']);" href="/article/2356174/What-is-Link-Building"><img src="/utils/icache/imgurl/65_40/c/image.jpg?url=http%3A%2F%2Fcms.searchenginewatch.com%2FIMG%2F374%2F294374%2Fdefinition-of-link-building-370x229.png" alt="" />What is Link Building? <abbr title="Number of tweets">487</abbr></a> </li> </ul> </li> <li id="ukn-u-5" class="ukn-u-trending-tags"> <ul> <li class=" "> <a onClick="_gaq.push(['_trackEvent', 'RightColumn', 'clicks', 'Trending - Topics']);" href="http://searchenginewatch.com/topic/google" 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