Ask the Search Engine: Coping with Fraudulent Pay-Per-Click Traffic
SearchDay, Apr. 18, 2002
Pay per click search engines can bring lucrative, targeted traffic to your site, but how do they avoid abuse that can needlessly drive up your costs? Mamma.com's Patrick Hopf describes strategies and tactics to combat PPC fraud.
Winners Don't Take All: Link Popularity for the Rest of Us
SearchDay, Apr. 17, 2002
Though a small number of sites get the majority of inbound links and traffic, a new study reveals a previously unknown pattern of web page connectivity and shows how new, poorly connected sites can compete.
AltaVista Testing "Paraphrase" Tool
SearchDay, Apr. 16, 2002
AltaVista's new query refinement tool offers suggestions for improving your search terms. Also, the search engine is adding new content on a more frequent basis.
Google Makes Scientology Infringement Demand Public
SearchDay, Apr. 15, 2002
Google has made public the letter it received from lawyers demanding removal of Scientology related content from its search engine, complete with a list of allegedly infringing URLs.
Elsewhere at Internet.com
Web Services at Work: Google Web APIs
You've read all the theories, now it's time to take a close-up look at an actual Web service definition. XML expert Michael Classen introduces you to the newly announced Google Web API.
We promise to respect your privacy and your wishes -- until such time as we don't.
Support A Cow, Eat The RIAA
DigitalConsumer.org says Hilary Rosen is way off base with her criticism of Gateway's CD burning ads.
ZettaCore's Goal: Memory Powered by Molecules
ZettaCore is designing and engineering a molecular memory chip that will drop into today's (and tomorrow's) devices using industry standard connections.
Book Review: Constructing Usable Web Menus
Aimed at intermediate to advanced developers, "Constructing Usable Web Menus" homes in on what works, and what doesn't when designing menus for the Web.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!