SEO News
Search

Searching & Navigating Via Internet Explorer

author-default
by , Comments

A longer, more detailed version of this article is
available to Search Engine Watch members.
Click here to learn more about becoming a member

Everyone knows that the Internet Explorer browser lets you surf the web. But did you realize that Microsoft's popular browser also has some search capabilities built into it? In this article, we'll explore how IE lets you search and navigate on the web.

Notice that I said both "search" and "navigate." Searching the web and navigating the web are not synonymous. They represent different behaviors, though they are often confused. It's worth exploring the two concepts more, to better understand how Internet Explorer, as primarily a navigational tool, may still be helpful for your search needs.

Search Versus Navigation

When someone searches the web, they often have no predetermined destination in mind. For example, someone might go to Google and enter "books" in order to find an online bookseller. They get a list of possible destinations, which may likely include Amazon. From this list, they may choose to visit Amazon or one of the other choices.

When someone navigates the web, they usually do have a particular location in mind. For instance, they may wish to reach Amazon. If they know Amazon's web address, they can enter that into their browser and go directly to the Amazon web site. If they don't recall Amazon's address, they may use a search engine to locate it. While they performed a search, the intent of their request was navigational, to reach the Amazon site.

So search and navigation are radically different types of behaviors, yet people may use search engines to do both. This means that a good search engine has to be able to handle both search and navigational requests. Indeed, Google's popularity as a search engine is in large part due to the fact that it is also a good "navigation engine." It has an excellent ability to find the right site, when you can't recall how to reach that site directly.

Just as Google does double-duty, so must Internet Explorer. The browser is primarily designed to fulfill navigational requests. People who want to reach a web site should enter a web address into the browser's address bar, which is then "resolved" to help them find the destination web site. However, people also use IE's address bar to search the web.

To understand how Microsoft allows IE to perform both navigation and search functions, let's explore what happens when someone uses Internet Explorer's address bar in various situations. I'll be covering the operation of the latest version, Internet Explorer 6, though much of what's discussed applies to IE5, as well.

The Microsoft Domain Name System

In old browsers, anything that you put into the address bar was passed on to the internet's "domain name system" or DNS, to help you reach a web site. For example, if you entered amazon.com, DNS would look up to see where the "amazon.com" web site was located on the internet, then feed the location to your web browser.

Internet Explorer uses DNS, but it also performs other checks to understand how to best handle what you enter into the address bar. Indeed, IE performs so many checks that in some ways, Microsoft is operating its own domain name system, which incorporates "normal" DNS and more.

For example, let's say you enter a valid domain name such as "amazon.com" into the address bar. Doing this causes IE to check DNS to see if there's a site by that name. If so, then you are sent to it. But what happens if you enter a domain name that has no site, such as "amazonbooks.com?" Amazon owns that domain name, but they've not linked it to any site, so there's no way for DNS to "resolve" it.

Because there's no web site, DNS sends IE a message that the site couldn't be found. In turn, IE tells this to the user, but it also adds on information that it thinks will help the user locate the web site. It may suggest "similar" web sites, those that have domain names akin to what you originally entered.

IE also provides links to web sites that it thinks may be related to the original site you wanted. These "related" links are simply the same top answers that you would get if you had searched for the domain name on Microsoft's MSN Search service. You'll be shown any "Featured" web sites, which may include advertising listings, as well as editorial results.

There was some stink raised when Microsoft moved to this new system of enhanced "web site not found" pages last fall from the old method of simply saying that the site couldn't be located.

This seemed rather unfair. It's far more useful to have the browser make some suggestions than to leave the user wondering what they've done wrong. Nor, as sometimes suggested, did the change replace the "page not found" or "404 error pages" you receive when you can't find a particular page within a valid, operating web site.

Dealing With Words

Sometimes people enter actual words into the address bar of a browser, rather than properly formatted domain names. For example, they might enter "amazon" or "hotmail," failing to add the ".com" portion that would turn those words into valid domain names.

As we'll see, depending on the words entered, IE will help users either navigate to a particular web site with the aid of the RealNames system or provide answers from the Microsoft search engine, MSN Search.

Do people know that entering words into the address bar can help them search the web? Not at first, perhaps -- but Microsoft thinks those that try it quickly learn about the search functionality built into the address bar.

"I think it is valid to assume that users discover that you can do searches by accident and or because someone tells them, and the reason I assume that is because we've never gone out of our way to make [the functionality” obvious," said MSN Search general manager Bill Bliss.

The Real Names Factor & MSN Search

When ordinary words are entered into the address bar, IE's first line of defense is to check the RealNames system. RealNames is a long-standing alternative web site address system that uses real words, what it calls Internet Keywords, to link to web pages.

When you enter ordinary words into IE, it checks the RealNames database to see if there's an answer. For example, let's say you entered "amazon books." IE would see that these words have been registered by Amazon as keywords in the RealNames system and direct you to the Amazon web site.

The same is true if you entered "wells fargo bank," "american airlines" or "barnes and noble." In all these cases, the names of the companies resolve to the company web sites, thanks to deals with RealNames.

For popular generic terms, MSN treats your request as a search action rather than a navigational action. As a result, your query will be sent to MSN Search rather than RealNames, and results from it will appear on your screen.

Given this, the IE address bar is like a built in connection to the MSN Search service. Just as those who use the Google Toolbar can query Google without going to the site, so too can the IE address bar query MSN Search -- and it's a good search engine, as well.

Nevertheless, as explained further below, you can change things so that IE's address bar will hit the search engine of your choice -- even if that's Google.

The IE Search Pane

While you can search from IE's address bar, IE gives you greater search functionality if you use its new "Search Companion," which is available to those running IE6 on Windows XP. Not running this configuration? Don't worry -- I'll discuss the traditional "Search Pane" option further below.

To get the Search Companion, you push IE's search button, which looks like a magnifying glass in the IE6 toolbar. Doing this splits your browser window into two, with the left-hand side being the narrow "Search Companion" portion that asks you, "What are you looking for?"

Entering your query causes results from MSN Search to appear in the right-hand window. Meanwhile, the left-hand Search Companion portion of the browser displays specialty search "tasks," as I'll call them, as well as sponsored listings.

Let's take a search for "cars" to see what happens, in the Search Companion. The lower half of the companion window is taken up by "Sponsored Links," which are paid listings from Overture for that word. The upper half of the companion window asks "What would you like to do?" and lists tasks such as "Find information about cars" or "Find used car information."

Selecting these task links tends to lead you to specialty search resources or information vendors. For instance, the used car option directs you to get information from Microsoft's CarPoint site, as well as Epinions and the Kelley Blue Book.

The tasks I've seen suggested have been very helpful, so much so that you want them to migrate to MSN Search itself. That could happen, given that Microsoft has often tested new ideas for search within the IE browser before transferring them to MSN Search site.

You might assume that all the task resources listed in Search Companion simply lead to Microsoft's own content or that of its partners. However, this is not the case at all.

For example, in a search for "buying books online," the top option is to "Find an online book." This leads you to find answers not from Amazon, as you might cynically expect, but instead from a book site from the University of Pennsylvania.

Similarly, a search for "roseola" brings back a task to "Find information about the disease roseola." In turn, you get answers from MedLine, as well as several other choices, including the ability to check Google's Diseases & Conditions directory (though this didn't work correctly, when I tried it).

Other Search Engines & Jump Highlighting

At the very bottom of the Search Companion, an option that you should always see is to "Automatically send your search to other search engines." Selecting this brings up choices such as AltaVista and Google, where clicking on their links bring back results from those services.

This didn't always work properly, however. For example, a search for "camping sites in yosemite" got translated into "camping yosemite" in MSN Search, even if it was surrounded with quotation marks. This also meant that asking for the search to be forwarded to other search engines meant they got the wrong terms.

The other option you'll always see at the bottom of the pane is "Highlight words on the results page." This is a really nice feature. Even though it says "results page," it will still work on any page you've selected from the results. When using highlighting, you'll see the individual words you searched for shown as links in the companion window. Each time you click on a word link, you'll jump to the next occurrence of that word on the page.

This is a great way to jump within large documents, but sadly, getting to it via the companion is a difficult process. It would be nice if Microsoft made it a standalone button.

If you can't wait for that to happen, then try the Google Toolbar. Any terms you place in the toolbar's search box can be highlighted on a page, and the words themselves become buttons. Push a word button, and you'll jump to that word in the document.

Changing The Search Companion

So far, everything I've discussed is the default behavior for IE6 on Windows XP. What if you'd prefer something different? Well, let's explore the options, because if you roll-up your sleeves, you might be happier with IE's performance.

First let's revisit the Search Companion. When you first open it, there's a choice to "Change Preferences." Following this gives you an option to have an animated character appear within the pane, and you can choose from a selection of characters. They don't really do much, but if you like them, you can have them.

There are also a couple of options that deal with searching your own computer's files. We'll bypass those and go straight to the "Change Internet search behavior" option. From here, the first choice is to remove the "Search Companion." If you do this in favor of "Classic Internet Search," then when you close and reopen your browser, the Search Companion will act differently.

In fact, what will happen is that the Search Companion will be replaced with the Search Pane, the same thing that those using IE5 or IE6 on a non-Windows XP system will see.

When using "Classic Internet Search" or the Search Pane, the top option you'll see is to "Find a Web page." Using this will bring up results from MSN Search right within the left-hand Search Pane window itself. You can then select a link and see it show up in the main right-hand window. This is a nice way to always have your results list present, as you explore some of the answers given on it.

The other option from "Change Internet search behavior" is to choose your default search engine. Don't like MSN Search? No worries -- you can make Google or several other choices your default, if you so desire. However, this will only change the default option from when searching within the Search Companion, not for when you use the address bar.

Changing your address bar search engine can be done, but it's complicated in IE6 on Windows XP. Here's what to do:

  • Open the Search Companion
  • Change to Classic Internet Search
  • Close and reopen the browser
  • Open the Search Companion/Search Pane again
  • Select the Customize option
  • On the new window that appears, select Autosearch settings
  • On the new window that appears, select the search provider you want and how you want IE to act when you search in the address bar
  • Back on the main Customize Search Settings window, if you want to go back to the Search Companion functionality, choose the "Use Search Companion" option. Otherwise, you'll stay with Classic Internet Search/The Search Pane

FYI, Microsoft admits that this procedure is a pain but said it might be made easier, in the future.

Changing Other Options

There are more behavior choices you can set, if you go to Tools from the IE menu bar, then Internet Options, then the Advanced tab. Here, you can disable the "Show friendly HTTP error messages," if you don't want IE to provide extra help if you are trying to reach a site that doesn't exist or a page that doesn't exist and which has no custom 404 page.

The "Search from the Address Bar" section has four different choices. By default, it will be the last option that happens when you search, where if you enter a search term, IE will take you to the most likely site, if it has a RealNames match.

Change this to "Just display the results in the main window," and you'll disable the RealNames lookup. Instead, your search terms will be sent to MSN Search, which will send back results.

The "Display results, and go to the most likely site" choice means that a RealNames lookup will happen, and you'd be taken to any matching site. However, the search pane would also open up, to show matches for the term from MSN Search.

Finally, the "Do not search" option will completely disable IE from trying to check RealNames or from performing a MSN Search, from the address bar.

A longer, more detailed version of this article is
available to Search Engine Watch members.
Click here to learn more about becoming a member

Internet Explorer Home Page
http://www.microsoft.com/windows/ie/default.asp

Information from Microsoft about IE.

MSN Search
http://search.msn.com

Microsoft gives error pages new direction
News.com, Sept. 5, 2001
http://news.cnet.com/news/0-1005-200-7056749.html

Describes the change to IE's "web site not found" messages. These are not the same as a "page not found" or "404" message. IE's behavior in 404 situations did not change. Indeed, there was no "standard" error page for IE to be intercepting, when an entire web site is not found. Since the web site does not exist, it's impossible for it to communicate with the browser.

RealNames
http://www.realnames.com

Explorer Web searches lost without Java
Chicago Tribune, Nov. 19, 2001
http://www.chicagotribune.com/business/columnists/chi-0111190144nov19.column

Discusses a problem with IE crashing when doing searches at places such as Yahoo and suggests getting a Java plug-in as a solution. Doesn't sound right to me at all -- a search box at a major search engine shouldn't be dependent on Java. Nevertheless, if you've had this problem, here's a solution to try.

Google Toolbar
http://toolbar.google.com

Speed Searching with Lycos Fast Forward
SearchDay, Feb. 14, 2002
http://searchenginewatch.com/searchday/02/sd0214-lycosff.html

Lycos' new Side Search feature adds a new link to search results that lets you easily preview pages without having to click back and forth to the result page.

SpywareInfo: Hijacked
http://www.spywareinfo.com/hijacked.html

You might discover that someone -- and not Microsoft -- has changed Internet Explorer to operate the way they want it to work, rather than how you want it. This page has tips on getting back to normal.

Non MSN Search
Scumware Forums, March 11, 2002
http://gethighforums.com/Forum28/HTML/000290.html

More advice for dealing with situations where default choices in IE have been changed against your will.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus