Google Buys Applied Semantics
April 23, 2003 - Google has acquired Applied Semantics, a move that gives the company new traffic for its paid listings, new strengths in the contextual advertising space, and also potentially hurts major competitor Overture.
Search Engine Marketing Goes Mainstream
April 23, 2003 - There was plenty of evidence at Search Engine Strategies 2003 that search engine marketing has gone mainstream. Even the issues addressed by both keynote speakers reflected the classic 'separation of church and state' concerns that mainstream media have been discussing for almost 100 years.
Questions and Answers About Changes To SearchDay
April 22, 2003 - Both SearchDay and Search Engine Watch have been revamped recently. Here are some of the common questions you've asked, with answers and a glimpse of where we're headed in the future.
Ask Jeeves Serves Up New Features
April 21, 2003 - Ask Jeeves introduced several new features today, including a streamlined interface, image search, and what the company is calling 'smart search' tools and features.
Search Engine Forums Spotlight
Google acquires Applied Semantics
Webmaster World Forums
"The Applied Semantics DomainPark program is far larger than its contextual ad program, and that's the real gem Google has picked up. All new traffic, a system that Google has nothing like and traffic that will be taken from Overture."
Web Position Gold
"...regarding the checking of all the engines, I don't ever check at Google (only their partners like Yahoo or AOL) and I really don't think it's very necessary to check places like AltaVista and even Lycos, as they don't bring much traffic."
Tracking codes in Google results
"Is there any way to force Google to return clientsite.com instead of the tracking URL so that the client isn't paying out a partner for sales they didn't earn?"
English / American spelling of keywords
Webmaster World Forums
"One of our most searched for single keyword is spelt differently in English and American English (like colour and color). Is there away to get indexed with the American spelling?"
Bootstraps, co-ops and small fry search engines/directories
"I happen to think that making a serious attempt at indexing the web is a noble endeavor. I recognize that some will thrive and some (most) will fail, but the attempt is well meant and should be encouraged."
Search Engine Forums Spotlight courtesy Search Engine Guide.
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The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!