A special report from the Search Engine Strategies 2001 Conference, August 16-17, San Francisco CA.
Although some sites lend well to a framed design, Thurow explained, most end users prefer an unframed site. She suggested that Webmasters always give their target audience a choice between a framed and unframed site. "If your audience prefers the framed site, then use that design. If they prefer the unframed version, then use that design. Always let your target audience decide."
"If you try and spam the search engines with any technology and think you can hide it with a Robots Exclusion Protocol, you are mistaken," said Thurow. "Any spam can get your site penalized or permanently removed from the search engine indices. Search engine spiders might not be able to detect the spam, but any human 'spambuster' can. These 'spambusters' will report your sites to the search engines." (Shari is well-known as a spambuster, herself.)
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