Featured posts from the Search Engine Watch blog, as well as our customary search headlines from around the web. If you're not familiar with our blog, click on any of the links below, or visit the blog's home page at http://blog.searchenginewatch.com/.
Ad Agency Sues Maine Blogger Over Search Accusations
Ad Agency Sues Blogger for Defamation from Ad Age covers an ad agency promoting tourism for the state of Maine suing a Maine-based blogger for defamation. The search connection? The blogger, Lance Dutson, had highlighted out broad matched search ads were hurting his own clients or not perhaps attracting the audience the state wanted. And a further search connection. The ad agency, WKPA, is concerned that searches on its name will now bring up Dutson's criticisms.
Google Confused With Shared Servers & Sites Sharing Same IP Address?
GrayWolf finds that Google is a tad confused when it comes to some sites that are hosted on a shared server and share a single IP address. For example, if you do a search on ibmg.net at Google, you will notice the title currently reads "hogmania wild boar hunting in texas" from a site at Hogamania.com, which is obviously not related to ibmg.net or Iron Bear Management Group. GrayWolf lists other examples, very interesting...
Yahoo Publisher Network Suspending Accounts for Poor Traffic Quality
It is no surprise that contextual advertising networks want good quality traffic for their advertisers and periodically clean house of publishers generating poor quality traffic. Yahoo Publisher Network has addressed the issue of their recent suspensions of publisher accounts monetizing through MySpace.com and publicly making it known that poor traffic sources will not be tolerated.
Microsoft: Back To The "Early Days Of Search" Songbook
Microsoft's Ballmer boasts of search engine progress from the Associated Press gives us an update from Microsoft CEO Steve Ballmer, out of this week's MSN Strategic Account Summit, on how things are going on the search front. Short answer: big advances, but lots of work to be done.
Notably, there was no timeline on surpassing Google in six months, something we've heard before. Instead, Microsoft is back to the original songbook of "it's still the early days of search," what they used to say back in 2003, when they declared entry into the search wars. From Ballmer:
Advertisers To Get Notices From Google In Click Fraud Settlement Later This Month
Google Proposes $90M Settlement from the Associated Press is a general update on the status of the proposed click fraud settlement with Google. It was announced last March, given preliminary approval by the judge in April, and now Google is supposed to notify advertisers about the settlement by May 20. Then advertisers will have until late June to reject or protest the proposal. Final approval, if granted, will come in late July.
Google Results Suffering After "Big Daddy" Update?
The Register reports that Google is "choking on web spam" ever since the roll out of The Big Daddy Infrastructure. The article highlights a mention from Google CEO Eric Schmidt from last month talking about Google having a storage "crisis." From that New York Times article: Referring to the sheer volume of Web site information, video and email that Google's servers hold, Schmidt said: "Those machines are full. We have a huge machine crisis."
In Yahoo We Trust - The Link Spam Patent Application
A new Yahoo patent application published today builds upon a method for finding reputable pages on the web to reduce web spam when ranking web pages to present as search results. When Combating Web Spam with TrustRank was published back in August of 2004, it caused somewhat of a stir, coming up with a way to find reputable web pages based upon a couple of simple concepts:
MSN adCenter Officially Launches & Changes Name to Microsoft adCenter
While MSN adCenter has been in pilot mode since mid-October, Microsoft CEO Steve Ballmer is announcing the official launch of adCenter at Thursday's MSN Strategic Account Summit... as well as the new name change to Microsoft adCenter.
Along with the launch comes news that adCenter will launch in the UK market on a limited basis in June, begin testing their contextual advertising this summer, provide ads on multiple Live products and drop Yahoo Search Marketing ads from all US-based searches on MSN Search.
NOTE: Article links often change. In case of a bad link, use the publication's search facility, which most have, and search for the headline.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.