What's going on in the search industry? Find out here, with these links to some of the latest topics being discussed in our own Search Engine Watch Forums, and other search marketing forums across the Web:
What to Do Now?
Search Engine Watch Forums
"What should I do to get more quality inbound links? Should I be looking into reciprocal links or buying links?"
Do You Think SEO Is A Con?
Small Business Ideas Forum
"It's pretty apparent that a lot of people think SEO = snake oil, and that it's mostly a big con. While there are definitely a lot of bad apples in the cart, as someone whose business livelihood has depended on SEO success for the past few years, I find it an odd attitude."
Broad Match Just Got Dangerous
Webmaster World
"It is possible for two-word keywords to expand to one-word keywords if that one word is highly relevant. This concerns me."
AdSense for Domains vs. Made for AdSense Sites
Cre8asite Forums
"Is there a difference between Made for AdSense sites and AdSense for Domains?"
Most Cost-Effective Search Engines Today
Search Engine Watch Forums
"With the three big guys' (Google, MSN, Yahoo) cost per keyword sky rocketing, I wonder if anyone has a "preferred" list of search engines to run an SEM campaign effectively and cost efficiently."
Why Do New Sites Become Supplemental Results?
Webmaster World
"A new site, no matter how original your content, will be supplemental without strong, trustworthy backlinks."
Google's Bounce Rate
Cre8asite Forums
"I'm looking for data that indicates how many searchers do not find their final answer through a SE, and what these searchers look like; demographics, vertical et al."
Distrust in Google Ads?
Small Business Ideas Forum
"It seems that although CPC is by far the greatest method of receiving visitors to my site, it is clearly one of the lowest in generation of sales (averaged out)."
Almost 0% Conversions
Webmaster World
"I feel I'm just spending money. But I can't avoid thinking if there is some other kind of benefit beyond conversions."
Search Headlines
We report the top search marketing news daily at the Search Engine Watch Blog. You'll find more news from around the Web below.
- The "Slums" Of Search, Search Engine Land
- Is Anything Really Measurable Online?, ClickZ
- Designated Searchers May Thwart Personalization, ClickZ
- Top 10 Search Providers, May 2007, ClickZ
- Powerset: The natural language search mashup platform, Between the Lines
- Google Answers Rises From The Dead In Russia, TechCrunch
- MySpace to follow rival’s lead, FT.com
- Facebook is the new AOL, Kottke.org
- How Long Should You Keep a 302 Redirect in Place?, Search Engine Roundtable
- Yahoo’s Patrick Crane Joins LinkedIn as Vice President of Marketing, Search Engine Journal
- ‘Doing Search’ Only Counts If You’re Seen, Search Insider
- JetBlue : Brand Reputation on Search Engines, Search Engine Journal
- Do it Yourself Social Media Marketing, StepForth SEO
- Negative SEO and Google Bowling, Johnon
- Putting Alexa Rank to the Test, SEOlogs
- How SEO Forums Help Me, SEO Theory
- Yahoo! 2.0: Its Reorganization and Future, Read/Write Web
- 21 Essential SEO Tips & Techniques, Search Engine Land
- six questions for facebook, Vanessa Fox
- Karnstedt, industry react to changes at Yahoo, DMNews
- Click Fraud Not Top PPC Concern, Practical Ecommerce
- Fixing Yahoo: The First Step Is Others Admitting You Have a Problem, Boomtown
- Eric Schmidt: The Entire D5 Interview With Walt Mossberg, Boomtown
- Search Engine Friendly URLs Explained, Ogletree SEO
- Google's Marissa Mayer on The Future of Search, Read/Write Web
- I think we better go to Searchnomics next year, Small Business SEM
- Four SEM Industry Rants, Online Marketing Blog
Editor's note: A special thanks to Peter Da Vanzo and John Scott of v7n for their help in compiling the Search Engine Forums Spotlight.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.
