Last October, Google provided the ability to target ads locally by 210 designated market areas in the United States. Now that program has been expanded, allowing ads to be targeted more tightly by regions or cities in the US.
In addition, local targeting can now also be done outside the US in Canada, the UK, Germany, France, Spain, Italy and the Netherlands.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.