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Google Provides Tighter Localization

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Last October, Google provided the ability to target ads locally by 210 designated market areas in the United States. Now that program has been expanded, allowing ads to be targeted more tightly by regions or cities in the US.

In addition, local targeting can now also be done outside the US in Canada, the UK, Germany, France, Spain, Italy and the Netherlands.

Local ads are now also being shown on Google's recently released local search service for the United States.

In other news, a copy of a lawsuit over Google's localization technology is now available in PDF form from ResourceShelf.com.


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