SearchDay | Could the Web be the Answer to Economic Plight?

by Kevin Newcomb, December 5, 2008 Comments

Today's Top Story:

Could the Web be the Answer to Economic Plight?

SEM CROSSFIRE
Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the center of the global village, it may be time to look to it for more than the answers we get from search engines.
» Full story » Print version

Search Engine Watch Experts Columns

Elisabeth Osmeloski	5 Tips for Travel Search Marketing in a Down Economy VERTICAL SEARCH Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely. Here are five tips that may help stretch your budgets in the short term and grow your business in the long term. » Full story » Print version
David Szetela	PPC Landing Pages: The End of the Line -- Or the Beginning? PROFITABLE PPC Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads. Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do. » Full story » Print version
Sage Lewis	How the Wal-mart Grinch Stole Black Friday Link Love LINK LOVE When Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular, Wal-mart missed out on some link love. » Full story » Print version

News from the Search Engine Watch Blog

Google Friend Connect Beta Available for All Webmasters
Posted by Nathania Johnson Dec 5, 2008
Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their site. But users can sign in with an established account from Google, Yahoo, AOL, or OpenID, instead of creating yet another account. Here's a vid with more details Google Friend ...
» Continue reading

Google Creates One Page for Webmaster Tools Settings
Posted by Nathania Johnson Dec 5, 2008
Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic Target 2. Preferred domain control 3. Opting in to enhanced image search 4. Crawl rate control Some settings are time-bound, such as the crawl rate, which automatically sets back to default after ...
» Continue reading

Another (Former) Yahoo Heads to Microsoft
Posted by Nathania Johnson Dec 5, 2008
Earlier this year, Dr. Qi Lu left his role as Executive Vice President of Search and Advertising Technology at Yahoo in the aftermath of the failed Microsoft acquisition for the Sunnyvale search engine. Now, Microsoft is bringing Lu on president of the Online Services Group. A couple weeks ago, it was ...
» Continue reading

Half of British and Irish Marketers Use SEO for PR Purposes
Posted by Greg Jarboe Dec 5, 2008
According to new research by Citigate Dewe Rogerson, 51.4% of marketers in the UK and Ireland use search engine optimization (SEO) tactics for public relations (PR) purposes. Brilliant! And almost two-thirds of respondents suggesting that internet-based PR was important. Brilliant! However, just over four in 10 marketers in the UK ...
» Continue reading

Rich Riley to Head Yahoo! Europe and Canada
Posted by Nathania Johnson Dec 5, 2008
Yahoo! is filling the void left by Europe and Canada head, Toby Coppel, by hiring from within. Rich Riley, head of Yahoo!'s Advertiser & Publisher Group in Europe, has been tapped to fill the role. He will be based in Rolle, Switzerland, where Yahoo! Europe's headquarters are located. Rich Riley has ...
» Continue reading

Why Retailers Should Be Day Trippers to SES Chicago
Posted by Greg Jarboe Dec 4, 2008
Okay, so Iâ””m an old Beatles fan. But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week. Hidden in plain sight on the rates & registration details page is this nifty option: â””One-Day Packageâ”” for SES conference sessions ...
» Continue reading

Search Engine Watch Forum Discussions

Google, What Happened to Do No Evil? Dec 5, 2008
Here's a fun one! I almost crapped my shorts when I saw this one... Scenario: I put up a keyword set for an ad group like the following Red Ferrari F430 Orange Lamborghini Murcielago LP640 Yellow Bugaati Veyron Basically, I am trying to say that they are widgets with VERY specific criteria and model numbers. Now for ...
» Join the discussion

Advice Please Dec 3, 2008
So I sell shoes. An average pair is $20 and a really good pair is $50. For a long time I've ran a pretty successful ad that says "Shoes from $20" that gets a good CTR. Then I take people to a category page that shows both ...
» Join the discussion

Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!

Commenting policy Add a Comment

Comments

Tweets

Discussion Highlights