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SearchDay | Could the Web be the Answer to Economic Plight?

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SEW Expert - Frank Watson Frank
Watson


Could the Web be the Answer to Economic Plight?
More SEM CROSSFIRE SEM CROSSFIRE
Could our industry's Big Three replace the old ones? Only if we can stay out of our own way. As the Web becomes the center of the global village, it may be time to look to it for more than the answers we get from search engines.
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Search Engine Watch Experts Columns

SEW Expert - Elisabeth Osmeloski Elisabeth
Osmeloski


5 Tips for Travel Search Marketing in a Down Economy
More VERTICAL SEARCH VERTICAL SEARCH
Speculation has been rampant about how the travel industry will weather the economic storm, while search marketers everywhere scramble to squeeze whatever they can out of marketing budgets before they dry up completely. Here are five tips that may help stretch your budgets in the short term and grow your business in the long term.
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SEW Expert - David Szetela David
Szetela


PPC Landing Pages: The End of the Line -- Or the Beginning?
More PROFITABLE PPC PROFITABLE PPC
Amateur PPC advertisers ignore the importance of landing pages entirely. Sophisticated advertisers know that PPC landing page design and testing is at least as important as building and optimizing great ad groups with great ads. Expert PPC advertisers realize that PPC landing pages have more impact on conversion rates and ROI than anything else they can do.
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SEW Expert - Sage Lewis Sage
Lewis


How the Wal-mart Grinch Stole Black Friday Link Love
More LINK LOVE LINK LOVE
When Wal-mart invoked the Digital Millennium Copyright Act to get online news sites to remove links to its Black Friday sales circular, Wal-mart missed out on some link love.
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News from the Search Engine Watch Blog

Google Friend Connect Beta Available for All Webmasters
Posted by Nathania Johnson Dec 5, 2008

Google has made Friend Connect available to all webmasters in a beta form. Friend Connect lets sites add social networking to their site. But users can sign in with an established account from Google, Yahoo, AOL, or OpenID, instead of creating yet another account. Here's a vid with more details Google Friend ...
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Google Creates One Page for Webmaster Tools Settings
Posted by Nathania Johnson Dec 5, 2008

Google has placed the Webmaster Tools settings on one page for your convenience. The settings that can be adjusted are: 1. Geographic Target 2. Preferred domain control 3. Opting in to enhanced image search 4. Crawl rate control Some settings are time-bound, such as the crawl rate, which automatically sets back to default after ...
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Another (Former) Yahoo Heads to Microsoft
Posted by Nathania Johnson Dec 5, 2008

Earlier this year, Dr. Qi Lu left his role as Executive Vice President of Search and Advertising Technology at Yahoo in the aftermath of the failed Microsoft acquisition for the Sunnyvale search engine. Now, Microsoft is bringing Lu on president of the Online Services Group. A couple weeks ago, it was ...
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Half of British and Irish Marketers Use SEO for PR Purposes
Posted by Greg Jarboe Dec 5, 2008

According to new research by Citigate Dewe Rogerson, 51.4% of marketers in the UK and Ireland use search engine optimization (SEO) tactics for public relations (PR) purposes. Brilliant! And almost two-thirds of respondents suggesting that internet-based PR was important. Brilliant! However, just over four in 10 marketers in the UK ...
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Rich Riley to Head Yahoo! Europe and Canada
Posted by Nathania Johnson Dec 5, 2008

Yahoo! is filling the void left by Europe and Canada head, Toby Coppel, by hiring from within. Rich Riley, head of Yahoo!'s Advertiser & Publisher Group in Europe, has been tapped to fill the role. He will be based in Rolle, Switzerland, where Yahoo! Europe's headquarters are located. Rich Riley has ...
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Why Retailers Should Be Day Trippers to SES Chicago
Posted by Greg Jarboe Dec 4, 2008

Okay, so Iâ””m an old Beatles fan. But there are lots of very current reasons why retailers should consider becoming day trippers to Search Engine Strategies Chicago next week. Hidden in plain sight on the rates & registration details page is this nifty option: â””One-Day Packageâ”” for SES conference sessions ...
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Search Engine Watch Forum Discussions

Google, What Happened to Do No Evil? Dec 5, 2008
Here's a fun one! I almost crapped my shorts when I saw this one... Scenario: I put up a keyword set for an ad group like the following Red Ferrari F430 Orange Lamborghini Murcielago LP640 Yellow Bugaati Veyron Basically, I am trying to say that they are widgets with VERY specific criteria and model numbers. Now for ...
» Join the discussion


Google, What Happened to Do No Evil? Dec 5, 2008
Here's a fun one! I almost crapped my shorts when I saw this one... Scenario: I put up a keyword set for an ad group like the following Red Ferrari F430 Orange Lamborghini Murcielago LP640 Yellow Bugaati Veyron Basically, I am trying to say that they are widgets with VERY specific criteria and model numbers. Now for ...
» Join the discussion


Advice Please Dec 3, 2008
So I sell shoes. An average pair is $20 and a really good pair is $50. For a long time I've ran a pretty successful ad that says "Shoes from $20" that gets a good CTR. Then I take people to a category page that shows both ...
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